15 SaaS Companies in Germany to Know

These top companies are innovating across finance, data and AI.

Written by Warren Fisher
Published on Feb. 13, 2025
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Image: Shutterstock / Built In

SaaS, which stands for software-as-a-service, has become a popular business model following the Covid-19 pandemic. Identified by monthly or yearly subscription plans and no installation of on-premise software, SaaS platforms provide needed services without added tech complexities, and they have become increasingly popular in Germany. We’ve rounded up some of the top SaaS developers — and employers — in Germany to keep an eye on. 

Top SaaS Companies in Germany to Know

  • SAP
  • Workiva
  • Celonis
  • Babbel
  • DeepL

 

Top SaaS Companies in Germany

Bullhorn has a German office located in Frankfurt. It has over 1,600 employees, about 30 percent of which work outside the U.S.  The SaaS platform is a recruitment and staffing software for companies of all sizes. 

 

Celonis provides process mining and data solutions through its analytics platform. Through process mining and data science, the company helps clients analyze their network event logs and operational processes to find and leverage business opportunities. Celonis was founded in 2013 and has dual headquarters in Munich and New York.

 

Commercetools’ aims to help its users meet evolving customer expectations as they relate to digital commerce. It offers a component-based, cloud-native composable commerce platform that supports B2C and B2B businesses, so brands can reach new markets with less risks. The company has its headquarters in Munich and another German office in Berlin.

 

Notion provides customers with workflow management software that can be customized for a variety of organizations across companies. It features a drag-and-drop text editor and has AI-powered solutions that enable users to collaborate with others and store both notes and documents.

 

Qualtrics offers experience management products, which collect data on how customers and employees respond to elements of a company’s presence. Workers can answer written surveys in an anonymous space without fear of reprisal. The company has a German office in Munchen.

 

HERE Technologies offers a platform that can turn spatial data into custom maps. Its portfolio includes solutions for automated driving, fleet routing and location analytics. HERE maintains offices in Berlin and Frankfurt and is hiring in Germany across teams including sales and research and development.

 

DeepL is a venture-backed AI and machine learning startup based in Cologne. While the company offers custom AI development, it’s most well known for its SaaS translation platform and API. Through a monthly membership, users can use DeepL’s artificial intelligence to translate documents, generate content and create language APIs for external systems.

 

Workiva develops financial software that runs on the cloud. Its platform aims to simplify financial processes and regulator reporting, but also features generative AI tools that can help create documents and reports. Many well-known brands, including Google, Delta and Robinhood use Workiva. 

  

Redgate Software is a global company that offers infrastructure and software as a service. Its DevOps tools help manage databases and can find issues before software releases. The company has a German location in Berlin. 

 

Contentful makes solutions to allow its client companies to reduce the time it takes to create and publish content. It uses AI-powered features that brands can use on its composable content platform to optimize the e-commerce experience and streamline content creation, while also improving customer engagement. The company has an office in Berlin. 

 

Personio has its headquarters in Munich and another German office in Berlin. The company offers holistic HR software solutions for small and medium-sized companies. It aims to streamline the full people-management process from recruitment to offboarding. 

 

Navan is a corporate travel and expense software company. Its platform aims to simplify employee reimbursements for out-of-pocket expenses while also enabling companies to track travel-related carbon emissions. The global company has offices in Munich and Berlin.

 

Headquartered in Berlin, Babbel is a subscription-based language learning platform. Its services include virtual classes, games and media that are ideal for consumers looking to learn a second or third language. Babbel also offers its language platform to businesses so employees can upskill by learning a new language. 

 

SAP is a Walldorf-headquartered enterprise software development company. Although some of its more popular products are not SaaS-based, the company offers some through a hybrid model that allow its solutions to run on the cloud. For example, its analytics, customer experience and logistics platforms feature the yearly pricing model associated with SaaS products. 

 

Samsara makes intelligent, connected software and hardware solutions that are designed to enable safe and productive operations across industries like logistics, construction and utilities. The company has a Munich sales and business development hub that supports the German, Austrian and Swiss markets.

 

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