Area Retail Manager - Hyderabad

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Position Summary:

• Drive sales growth, profitability, and operational excellence across the assigned region comprising Full Price (FP) and Factory Outlet Centre (FOC) stores.

• Deliver business targets by maximizing store performance, productivity, and customer experience.

• Lead allocated region’s business development initiatives and identify opportunities for market and store expansion.

• Ensure consistent execution of PUMA’s brand standards, operational processes, and retail initiatives across all stores.

• Build and develop high-performing retail teams through the recruitment, coaching, and capability development of Store Managers.

• Collaborate with franchise partners and key stakeholders to drive operational efficiency and sustainable business growth.

Reports to: Teamhead Retail Experience (South)

Key Objectives:

• Maintaining the Customer service at the front end.

• Ensuring smooth operations across all retail stores of PUMA India by generating Revenue

• Ensuring the right manpower in right numbers across PUMA Stores in the region

• Recruitment of the store managers for a given store in co-ordination with the Regional HR

• Maintain updated knowledge of key competitor products, distribution and pricing strategies as well as stay up-to-date on the latest retail technologies and trends

• Proactively seek opportunities to develop business strategies, enhance customer experience, and to maximize ROI.

• Look for new properties for the perspective of business development in the region

• Ensuring that all the stores have the desired inventory in place

• Provide leadership, development and supervision to store managers

• Manage discounts, store initiatives roll outs and promotional events for the retail stores

• Approach institutional coordinators in the given regions for tie ups regarding PUMA merchandise and plan promotional activities/events

• Monitor competition data and sale mapping Vs PUMA stores to track share of market.

• Conduct regular and timely alignments with franchise owners and partners to ensure seamless store operations and identify and drive new business development opportunities for portfolio building of the partner.

Key Performance Indicators:

• Net Sales

• Achieving KPI’s

• Discounts

• Number of institutional tie-ups

• Generate revenue

• Meeting targets

Organizational Relationships:

• Internal: Projects, IT, Marketing, Strategy, Retail, Finance and HR

• External: Schools/institutes/Fitness Channels, Store managers, transporters and Local management

Eligibility Criteria And Functional  Competencies Required:

• Excellent communication skills.

• At least 5+ years experience in sales and/or management.

• Must have a bachelor's degree in business, marketing, finance or related field.

• Willing to travel up to 75 percent of the time.

• Strong analytical skills.

• Proven track record of meeting sales target

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.