The Associate Director drives operational planning and communication across teams, enhancing product availability strategies and improving processes for effective execution.
Position Overview:
The Associate Director of Marketing Operations leads cross-functional coordination to ensure effective planning, communication, and execution of product availability strategies across the organization. This role serves as a key operational leader connecting Marketing with Customer & Sales Support, Install Project Management, Supply & Demand Planning, Distribution, Sales, and Quality. The Associate Director drives alignment across stakeholders, ensures clear communication to the field, and leads continuous improvement of processes that support product availability, allocation, and recovery planning.
Key Responsibilities
- Lead cross-functional coordination and communication regarding product availability, supply constraints, allocations, and inventory status across the Field Team, Customer & Sales Support, Install Project Managers, Product Marketing, Supply Planning, and Distribution.
- Serve as the primary operational link between Marketing and key commercial and operational partners to ensure alignment on product availability strategies and priorities.
- Establish and lead recurring cross-functional forums (e.g., Weekly Supply Team meetings) to review supply status, risks, mitigation plans, and communication needs.
- Oversee development and distribution of key internal communications, including Product Pulse and other field updates, ensuring timely and consistent messaging.
- Provide leadership visibility and structured updates on inventory outlook, allocation strategy, and recovery planning to enable proactive customer engagement and expectation management.
- Drive operational excellence by partnering closely with Customer Support, Sales Support, Demand Planning, Product Marketing, Distribution, Install Project Managers, Sales, and Quality to resolve supply challenges and improve processes.
- Lead execution and governance of the product allocation process, including coordination of allocation decisions and release of allocation holds in partnership with cross-functional stakeholders.
- Identify opportunities to improve cross-functional processes, communication flows, and decision frameworks related to product availability and commercialization readiness.
- Serve as an escalation point for internal partners on product availability issues and coordinate cross-functional problem solving to drive timely resolution.
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