Associate Director of Partnerships & Influencers

San Francisco, CA | Marketing Team | Reports to Head of Brand and Partnerships 

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and our headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. And as a certified B Corp, we’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures.

Where we need help

We have all the makings of a world-class brand – beautifully designed products that exceed customer expectations, a genuine origin story, passionate founders, product innovation rooted in the use of natural materials, and a loyal group of evangelists who believe in our mission.

The Associate Director of Partnerships & Influencers is an incredible opportunity to help shape this special brand and develop it into a global icon. 

This leader will drive a Partnerships & Influencer strategy that authentically reinforces our brand values while connecting with and shaping culture. The role will focus on seeking, signing, and solidifying relationships with the most authentic influencers and brand partners. From planet + people advocacy to building style credibility -- it's all about finding the right people & partners and telling powerful and distinct stories that break through and leave long lasting and sustainable impact.  

We’re looking for someone who is willing to think outside the box; brings existing relationships across entertainment, community, media or other relevant industries; and has brand management / strategy experience. This person is innovative -- with the ability to work with different budgets, is results oriented, and has the pulse on consumer trends.

What does the job entail?

• Develop and champion our influencer strategy in support of the overall business and brand objectives
  
• Lead the team in creating opportunities for both globally relevant programs and country-specific partnerships
  
• Work collaboratively with local marketing managers on the evaluation and successful implementation of local influencer & partnership programs via toolkits and guidelines
  
• Manage partnership contract negotiations on behalf of Allbirds, in conjunction with in-house Legal and Merchandising team
  
• Share best practices and innovative creative solutions for building differentiated brand relationships, with a continuous pulse on current trends and noteworthy activities
  
• Focus team efforts to ensure efficiencies, prioritize projects, align resources and measure results

What kind of person are we looking for?

• 8+ years of brand and/or influencer experience, with a proven track record of high-quality execution and compelling relationship building – with a particular emphasis on social media and events integration
• Strong knowledge of and connection to fashion, lifestyle, and culture brands
• Excellent ability to develop high profile, influential and collaborative relationships across companies, teams and functions to drive results
• Practical experience managing a global brand and collaborating with various stakeholders to balance global consistency with local relevancy
• Experience managing third party partners, agencies, and freelancers
• Highly organized with good project management skills. Able to juggle multiple, and sometimes, conflicting priorities and needs.
• Excellent communication and presentation skills
• Can thrive in a fast-paced, highly dynamic environment
• Skilled in delivering compelling presentations via Keynote and Google Slides

What can we offer?

• Competitive salary + equity
• Medical/Dental/Vision insurance
• 401k employer match
• Paid parental leave
• Fitness benefits
• Discounted products
• Pup friendly office!

Diversity

Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.