Consumer Product Marketing Manager - B2C Marketing - Remote

Job overview

Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time. The $20 Trillion global healthcare market is in the middle of a revolution leveraging technology to deliver care to patients where and when they need it via mobile applications, digital communication tools, wearables and a number of other vehicles previously not possible.

Omada pioneered outreach marketing for Digital Care, and we’re just getting started to disrupt one of the largest industries in the world in a way that presents both an enormous market opportunity as well as a very special opportunity to positively impact people’s lives! 

Omada’s Member Growth team is focused on the first part of Omada’s mission – to inspire people everywhere to take the first step toward lasting, healthy change. The Omada Consumer Marketing team is focused on creating awareness and engaging people for lasting, healthy change and we are looking for an experienced Consumer Product Marketer to lead messaging and positioning of an Omada product-line to help us meet our ambitious growth goals.

Your impact:

As a Consumer Product Marketing Manager at Omada Health, you’ll own the end to end positioning and messaging strategy for consumer-facing enrollment campaigns for one of Omada’s product lines (Diabetes, Joint & Muscle Health, Prevention, Hypertension, or Mental Health). Reporting into the Team Lead of Consumer Product Marketing, this role is crucial to the Enrollment Marketing team and Omada Health as a whole. You will be responsible for overseeing the strategic development and creation of product-specific enrollment campaigns to ensure message and positioning is continually coming to life in campaigns, end to end. You’ll partner closely with Creative, Growth, Design, Marketing Analytics, Clinical, Research, and Client-facing teams to develop winning consumer campaigns and measure their impact.

• Lead product positioning and messaging strategy and partnering with Growth Marketing on the development of member marketing campaigns across email, direct mail, digital, webinars and client-led channels to support enrollment growth. 
• Own creative briefs for campaigns within owned product line, partnering with Growth Marketing and the Creative teams to scope, produce and iterate on campaign creative, ensuring positioning is continually coming to life in campaigns, end to end.
• Coordinate closely with Creative, Consumer Marketing, and Customer Success and Clinical teams to ensure campaign messaging and collateral are on brand.
• Provide product-level expertise, interfacing with Omada’s Jumbo clients and external stakeholders as needed in support of business needs.
• Develop in-depth knowledge of competitor landscape to influence product marketing strategy. 
• Assess the effectiveness of program-specific campaigns on an ongoing basis (in partnership with Marketing Analytics) to deliver regular reporting of campaign performance and metrics, highlighting key successes and areas of opportunity for improvement.
• Develop client-facing pitch decks for assigned product category.

Why This Role:

• This is a role with a significant potential impact on the company’s trajectory. Your work will be in the spotlight.
• We are ready to invest in you. Omada’s marketing team cares about your professional development. Our team has a history of promoting leaders from within. We want you to succeed, and we’re ready to help you grow. 

You will be successful in this job if you have:

• 3-5 years of experience in consumer marketing (product marketing ideal)
• Strong cross-functional team player – you have on-the-job experience managing and communicating complex projects with many stakeholders.
• Strong project management and presentation skills
• Lead with curiosity and an experimental mindset
• Have the ability to zoom in and out from details to strategy
• Someone who is deeply curious and adaptable with high mental clock speed. Must thrive in a fast-paced environment.

Bonus points for:

• Experience in Healthcare, Digital Marketing, or high-growth environments
• Agency experience
• Deep analytical skills 
• Strong understanding of consumer insights 

Benefits:

• Competitive salary
• Stock options (extended post termination option exercise window for Omadans who are with us 3 years or more)
• Flexible vacation to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Two giftable Omada enrollments per calendar year
• One day off per year to volunteer
• ...and more!

About Omada Health: Omada Health is a digital care provider that empowers people to achieve their health goals through sustainable behavioral change. Working with health plans, employers, and health systems, the company delivers personalized interventions for individuals dealing with chronic conditions, musculoskeletal issues, anxiety, and depression. Combining data-powered human coaching, connected devices, and curriculums tailored to an individual’s specific conditions and circumstances, Omada has enrolled more than 450,000 participants across all 50 states. Omada’s partners include major employers across the country, including Costco and Iron Mountain, as well as leading health plans, such as Cigna and Kaiser.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.

Benefits:

• Competitive salary
• Stock options (extended post termination option exercise window for Omadans who are with us 3 years or more)
• Flexible vacation to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Two giftable Omada enrollments per calendar year
• ...and more!