Parsable improves the lives and experiences of frontline industrial workers by connecting them to the people, information, systems and machines needed to do their best work. Companies like Heineken, Grupo Bimbo, Suntory, LafargeHolcim and Corteva Agriscience rely on Parsable’s mobile-first platform, Connected Worker®, to empower their workers with modern digital tools that improve productivity, quality, safety, and sustainability at scale.
ROLE
As the EMEA Demand Generation Manager, building and optimizing programs to engage prospects and customers to continue Parsable’s rapid growth is your main focus. You will experiment with demand generation campaigns, events, channels, creative and messaging to grow the Parsable customer base and revenue, collaborating closely with product marketing, content marketing, sales, external agencies and vendors.
Based in Ireland, you’ll focus on supporting EMEA programs and teams by running region-specific programs to drive interest. You will also analyze and optimize inbound conversion rates of all programs while identifying improvements.
This role requires a curious, data-driven and determined leader with experience managing multi-channel digital campaigns to drive both leads and pipeline measured against KPIs. Ready to take full ownership of integrated campaigns, uncover new opportunities, move quickly, and have a strong appetite for growth in the EMEA region? Excellent.
RESPONSIBILITIES
- Plan and execute end-to-end regional demand generation programs in key EMEA markets, including webinars, events, emails, nurtures, paid media, content syndication, etc. in order to drive qualified leads to the sales pipeline
- Deploy A/B testing strategies and execution across all channels
- Localize campaigns for languages and regional relevance
- Monitor and optimize campaigns and programs
- Effectively represent Parsable’s brand and products across programs
- Work across Marketing and collaborate with other departments, including Sales and Business Operations, to develop and enhance strategies
- Identify new campaigns and advertising tactics to encourage business growth
- Manage budgets across programs
- Measure and analyze campaign and marketing performance details, from top of funnel to closed-won
- Deliver performance reports to leadership and stakeholders
REQUIREMENTS
- 4+ years B2B demand generation and/or field marketing experience for a SaaS solution, preferably enterprise
- Experience with a tech stack similar to Hubspot, Salesforce, SalesLoft, paid social, Google Ads, etc.
- Track record of positive campaign ROI from top of funnel all the way to closed-won revenue
- Enthusiasm and the ability to work in a remote yet fast-paced, dynamic work environment
- A passion for partnering with Sales to help them retire quota
- Creative thinker willing to test big ideas and apply learnings to future campaigns
- Fluent in UK English. Proficiency in French or German a HUGE bonus.
#LI-DNI
At Parsable we have a clear vision: Build an inclusive and diverse organization in which differences are respected and valued. By facilitating dialogue, education, community service and improving internal policies, we're creating a connected community in which everyone is accepted as their best, most authentic self. Parsable is committed to creating an employee population which reflects our customers and our communities. We are proud to be an equal opportunity employer.
Top Skills
What We Do
Parsable provides an Industry 4.0 Connected Worker platform that digitizes businesses processes and allows industrial employees to collaborate mobily. Most companies know that adhering to Standard Work processes produces the best results, but Continuous Improvement is often difficult to achieve, resulting in lost productivity and poor quality.
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