Demand Generation Programs Manager

ABOUT THE ROLE:

We are looking for a highly motivated Demand Generation Programs Manager with the experience necessary to plan and execute multi-channel demand generation campaigns that will generate and nurture sales leads, and drive MQLs, pipeline and revenue for OneLogin. You’ll be joining an award-winning, highly collaborative, fast-moving team that gets the job done and delivers the results within budget and on-schedule. The ideal candidate is a creative, critical-thinker who is driven, comfortable with taking the initiative and finding answers, learns quickly, and has a growth mindset.

SPECIFIC JOB RESPONSIBILITIES INCLUDE:

• Manage activity calendar, write campaign emails, and manage content distribution aligned to campaign themes including ebooks, white papers, webinars, and blogs
• Own campaign development, setup, QA and reporting across the customer lifecycle
• Create and optimize segmentation and content personalization strategies by leveraging user insights and business data
• Own daily, weekly, monthly channel reporting, performance metrics and insights
• Work with multiple stakeholders and agencies to ensure alignment on delivery and timely execution of deliverables

ABOUT YOU

• Education: BA/BS
• 3+ years experience in email, demand generation, campaigns, or content marketing, preferably in the Cloud/SaaS technology space
• 2+ years Marketing automation (Marketo) experience creating email, nurture, and webinar programs
• Direct experience planning and executing marketing campaigns, end-to-end, against measurable goals
• Strong writing skills: be able to write strong subject lines, email and webinar promotional copy, landing page headlines, and more
• Experience with setting up, running, moderating, and publishing webinars; experience with webinar platforms like On24, Zoom, Bizabo is a plus
• Experience working with content syndication vendors: providing requirements, checking deliverables, negotiating terms, and setting them up for lead delivery
• Analytic skills: Own your metrics, perform campaign analysis, and derive insights for future campaign optimization
• Multi-Channel marketer: Working knowledge of critical  marketing channels: content syndication, email, webinars
• Project management skills: across multiple teams and work streams; ensure projects are completed on time and within budget
• Intermediate experience with Salesforce.com campaigns, reports and dashboards
• Tech marketing experience at a software company, IT/Security is a plus

ABOUT ONELOGIN

OneLogin, the leader in Unified Access Management, connects people with technology through a simple and secure login, empowering organizations to access the world™. We are headquartered in San Francisco, California. The OneLogin Unified Access Management (UAM) platform is the key to unlocking the apps, devices, and data that drive productivity and facilitate collaboration. OneLogin serves businesses and partners across a multitude of industries, with over 2,500 customers worldwide.

We are proud that Gartner has named us a Leader in the 2020 Magic Quadrant for Access Management. For more information, visit www.onelogin.com, Blog, Facebook, Twitter, or LinkedIn.

Our core values

• Security first - We make it our #1 priority to protect data and privacy. From the way we work to the technology we provide, security is top of mind
• Customer focused - We design for, listen to and partner with customers to come up with smart solutions that drive business value
• Collaborative - We take bold steps and work together to thrive across boundaries. We drive productivity as we grow as one team
• Accountable - We get things done and take ownership in our work. Showcasing consistent quality and pride to perform at the highest levels
• Creative - We embody creativity in everything we do. We embrace a diversity of ideas. We execute with ingenuity, flexibility, and agility