CFM International

Director, Brand Narrative

Posted 3 Days Ago

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Santa Monica, CA

Senior level

Digital Media

The Role

The Director of Brand Narrative at FIGS will oversee the brand voice and storytelling across various marketing channels. Responsibilities include developing content strategies, crafting style guides, managing a team of writers, ensuring content quality, and analyzing performance metrics to drive customer engagement.

Summary Generated by Built In

FIGS is looking for a Director, Brand Narrative who will be responsible for overseeing brand voice and managing storytelling across all marketing channels. As a part of the marketing team, the Brand Narrative Director is responsible for creating engaging, informative, and brand driven-content that is aligned with marketing initiatives. The ideal candidate will have excellent writing and editing skills and the ability to merge brand voice across all pillars of brand messaging. Equal parts creative and strategic, this role requires someone who is a writer at heart, with exceptional editing skills and a creative, outside-the-box perspective. This role is a part of the FIGS Brand Creative Team and reports directly into FIGS’ Creative Director.
What you’ll do
<ul>
<li>Deliver world-class narrative strategy and direction</li>
<li>Set a clear and consistent brand voice for FIGS, with responsibilities ranging from crafting style guides to editing copy and brainstorming ideas for content</li>
<li>Build an overarching approach to FIGS’ brand voice and content strategy that can be articulated across all marketing touchpoints, including advertising, social media, e-commerce, and PR</li>
<li>Partner closely with teammates to create connected concepts, from ideation through production and delivery</li>
<li>Develop, oversee and maintain narrative documentation including brand voice guides, style guides, and editorial guidelines</li>
<li>Work cross-functionally with the marketing and product teams to create engaging and informative content</li>
<li>Ensure branded content supports business goals and drives customer engagement and conversion</li>
<li>Analyze content performance and utilize data to inform future content decisions</li>
<li>Maintain a high level of editorial quality and accuracy across all channels</li>
<li>Conduct thorough research, fact-checking, and partner with subject experts, as needed, throughout content creation process  </li>
<li>Lead, develop and inspire a team responsible for writing, publishing, and editorial planning</li>
<li>Oversee the day-to-day workloads of copywriters, balancing hands-on guidance with delegation</li>
</ul>
About you
<ul>
<li>Bachelor’s degree, preferably with a degree in English, Writing/Journalism, Communications, or Advertising</li>
<li>5-8 years in copywriting, journalism, and/or creative concepting</li>
<li>A background working within Brand Creative at an agency or for an e-commerce brand</li>
<li>Experience managing a team of writers </li>
<li>A passion for the healthcare community</li>
</ul>
What you’ll bring
<ul>
<li>As obsession for storytelling with wit, craft, and taste</li>
<li>Understanding of the creative process from concept through development and production</li>
<li>Writing expertise with the ability to craft messaging and creative frameworks with end in mind</li>
<li>Proven success at applying creative writing across different media, online to offline</li>
<li>Enthusiasm to partner with all types of creative talent, including Design Directors, Art Directors, Film Directors, etc.</li>
<li>Experience in leading teams of narrative experts, storytellers and writers</li>
<li>Existing relationships with relevant freelance writers </li>
<li>Excellent written and verbal communications skills</li>
<li>Proven work ethic and integrity</li>
<li>Positive attitude</li>
<li>Desire to excel and grow with FIGS</li>
<li>Aspiration to create change and make an immediate impact</li>
<li>Entrepreneurial spirit and egoless nature</li>
<li>100% Awesome. Like our scrubs.</li>
<li>Sense of humor</li>
<li>Drive to succeed and get things done efficiently and effectively</li>
<li>Loves: language, the FIGS product and working on a team</li>
</ul>
FIGS Compensation and Benefits
Pay Range
<ul>
<li>At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $140,000 and $170,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience. </li>
</ul>
Additional Compensation and Benefits 
<ul>
<li style="font-weight: 400;">Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan  </li>
<li>Annual bonus: This position is eligible to participate in the FIGS annual bonus program</li>
</ul>
<ul>
<li style="font-weight: 400;">Other compensation and benefits offered include: </li>
<ul>
<li style="font-weight: 400;">Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance  </li>
<li style="font-weight: 400;">Amazing 401(k) program, with a company match up to the first 6% of your contribution</li>
<li style="font-weight: 400;">Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation</li>
<li style="font-weight: 400;">Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers</li>
<li>FIGS sponsored Uber Eats voucher for in-office weeks</li>
<li style="font-weight: 400;">Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide</li>
<li style="font-weight: 400;">Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…</li>
</ul>
</ul>
*Benefits eligibility is determined by hour requirements and length of service 
 
A little bit about us…
FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand.
Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world. <div class="content-conclusion">FIGS considers all Qualified Applicants, including those with Criminal Histories (e.g., arrests or conviction records), for Employment in accordance with applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
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