Director, Brand Strategy

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to primary care, mental health, sexual health, skincare, and more. Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives. In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

Responsibilities: 

• Applies strategic rigor to the development of our campaigns and partnerships, ensuring that they are aligned to our overarching brand strategy and that all representations of our product and services — physical and digital — are world class
• Establishes a clear brand program across internal teams to ensure hims & hers brand is being represented to the fullest extent while meeting individual team business goals
• Leads special projects as a part of our growth initiatives serving as the brand strategy expert
• Consistently remains hyper attuned to cultural changes, with an understanding of how it will impact our business, brand health, and customer perception
• Translates consumer insights and market trends into the strategy behind our campaigns in order to move the needle on brand awareness and product differentiation

Experience & Skills: 

• 10+ years of experience in marketing strategy for high growth brands, either at agency or in house
• Former brand-building experience, establishing brand guardrails, strategic frameworks and brand-level narratives
• Clear POV - knows the difference between a good creative idea and a good creative idea that is on strategy
• Natural storyteller with high empathy for diverse groups of consumers 
• Proven ability to synthesize large amounts of information into actionable insights 
• Phenomenal at driving the big picture and overarching mission, but also happy to get into the weeds and to get things done
• Experience working with cross functional teams

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.