Director, Marketing Planning and Activation [Media]

Who we are:

MasterClass is transforming online education by enabling anyone in the world to learn from the very best.  We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller.  Our online learning content is available to students anywhere anytime, which supports our mission to ignite the greatness in others.

We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles.  We have created online classes taught by famous masters— Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour and many more to come.

Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes.

Responsibilities of the role:

As our Director of Marketing Planning and Activation, you’ll lead integrated go-to-market campaign strategies and executions that deliver top-of-funnel brand awareness and drive purchase consideration of Masterclass.

• Support the business objectives and strategy, by leading end-to-end orchestration of integrated marketing plans and key activation moments.
• Leverage market and customer insights to develop an integrated marketing strategy, campaign architecture, and channel mix both online and offline to drive customer engagement and conversions.
• Develop and strategize campaign themes for quarterly and year-long time frames and ensure alignment and relevance across regions
• Responsible for initiative/campaign plans and briefs, developed in collaboration with Product Marketing, Demand Gen, and business partners, that are aligned to overarching go-to-market strategies, marketing plans, and annual goals/priorities
• Partner with content marketing and corporate communications to develop thought leadership strategies, story arcs & buyer’s journeys using data insights to develop market-specific content to drive visibility and meet campaign goals.
• Develop end to end project plan and timeline of key milestones and deliverables and project manage deliverables timelines
• Partner with marketing operations to develop and report out on campaign performance, delivering insights for optimization
• Evaluate the campaign performance and adjust the strategy with subject matter experts.

What we are looking for:

We are looking for someone with a great track record of success who can bring their experience and ability to adapt to situations into the company. We are looking for someone who has a passion for building high-performing campaigns with data-driven decision-making.

As well as this the following are required;

• 10+ years of experience in a similar position

• At least 7 years building, overseeing, and developing a diverse team responsible for go to market or product marketing functions
• Proven experience managing advertising campaigns and go to market timelines
• Experience in executing campaign processes that can drive consistent approaches to multiple campaigns live at the same time
• Demonstrated experience with managing and implementing integrated campaign initiatives that will scale to support the requirements of a growing company
• Excellent quantitative data analysis and critical-thinking skills
• Ability to analyze, interpret data, and use insights to inform marketing campaigns and make recommendations
• Excellent written and verbal communication skills

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you.