Email Marketing Associate, Performance Marketing

About the Role:

Email is a key marketing channel at Included Health, allowing us to directly communicate and engage with our 100MM members. 

Our goal is to ensure that millions of eligible members are aware of, register for, and use Included Health’s product services for a better, more personalized, healthcare experience.

- Do you believe in the power of email to engage your users?

- Are you curious and want to test, learn and uncover drivers of performance?

- Do you like striving for more from your email campaigns?

If so, we are seeking an Email Marketing Manager to join the Performance Marketing Team to manage and deploy emails through Salesforce Marketing Cloud.

Responsibilities:

• Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
• Work with developers to program email creative
• Program emails into SFMC
• Manage and deploy A/B and multivariate tests
• Measure results and optimize the nurture tracks for these segments to convert leads to customers
• Work to minimize unsubscribes while increasing productivity of our email sends
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
• Collaborate cross functionally with product, creative and customer success teams
• Develop ways to improve process efficiency while maintaining high standards for QA

About You:

• Superb organization and detail-oriented; ability to manage multiple concurrent projects
• Ability to effectively prioritize and execute tasks in a fast-paced environment
• Strong attention to detail
• Critical thinker with a problem-solving mindset
• Curious and employ a test-and-learn methodology to uncover the drivers of performance
• Look for opportunities to scale tools, resources and approaches to be operationally effective and efficient
• Demonstrated ability to be a self-starter, who can work independently and proactively
• Ability to flourish in a fast-paced start-up environment
• High level of cross-functional and communication skills
• Delight in being analytical and detail-focused
• Passion for making a difference in the healthcare industry

Qualifications:

• Minimum 5 years of email marketing experience
• Hands-on experience with Salesforce Marketing Cloud
• Experience with B2B2C or D2C Marketing
• Knowledge of HTML/CSS to edit existing templates in partnership with email developer
• Knowledge of email best practices, including subject lines, messaging, segmentation, and CAN-SPAM/anti-spam law, unsubscribe rates

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About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.

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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.