Email Marketing Manager

THE COMPANY:

At PAX we strive to enhance people’s lives through exceptional cannabis experiences. Our curated set of pure full flavor pods and award-winning devices make enjoying cannabis simple and safe. For more than a decade, we have created next-generation devices that deliver enduring quality and wellness benefits through innovations in design and technology, and remain trusted by millions of consumers nationwide. We’re the #1 cannabis brand nationally with top awareness and NPS scores. Our standards allow for the safest vaporization of cannabis on the market. We are passionate about increasing well-being and joy through the power of cannabis, and we are committed to advancing opportunity through supporting social justice, access and equity in the industry.

We are incredibly excited about the tremendous growth of the cannabis industry, inspired every day by how cannabis can change lives, and fortunate for our leading position in the space. Our culture is focused on putting the consumer first, making an impact together, and also having fun along the way! Our team has helped build businesses at the intersection of consumer, technology and wellness, including Apple, Google, Tesla, Uber, GoPro, Fitbit, Constellation, Honest Company, Eaze and more. PAX is backed by leading consumer and technology investors including Tiger Global and Tao Invest, and has raised over $430MM in capital.

ROLE AND RESPONSIBILITIES:

Establishing a winning email marketing strategy is mission critical to PAX’s success in this high growth and rapidly evolving industry. We are seeking a creative and results-oriented Email Marketing Manager to join our marketing team. The ideal candidate is a self-motivated problem solver and meticulous planner with extensive experience in developing audiences, creating campaigns, and driving incremental revenue growth through the email channel. Experience in an emerging consumer category and a regulated adult industry is a plus. 

ABOUT THE ROLE:

We’re looking for a creative and results-oriented Email Marketing Manager to join our marketing team and help drive continued growth for the PAX brand. This role will be at the intersection of brand activities both in the B2C and B2B space, partnering with Ecomm, Trade, and Creative teams to execute effective and timely emails. The ideal candidate is a self-motivated problem solver and meticulous planner with extensive experience in developing audiences, creating campaigns, and hitting channel goals. We’re excited to build the PAX brand together.

WHAT YOU’LL DO:

• Partner with the eComm team to develop and implement best practices and tools to help growth and maintain the health of PAX email lists.  
• Segment audiences within the PAX email list to better deliver targeted messages based on behavior, location, and preferences
• Manage the email calendar in partnership with the social and editorial teams, balancing brand-building and revenue goals for the business
• Remain current with industry best practices, including the email programs of competitors
• Maintain reporting on key KPI’s and revenue drivers for the email channel
• Optimize newsletters and email automation flows through A/B and segment testing
• Ensure that all emails meet with legal and compliance requirements
• Maintain relationships with key agencies and partners to deliver on brand goals

WHAT YOU’LL NEED:

• 3+ years experience at a consumer product business or performance agency
• Proficiency with email marketing and automation software, especially Klaviyo 
• Proficiency with Google Analytics or similar marketing analytics software
• Excellent verbal & written communication skills
• Ability to work autonomously as well in a team environment
• Strong collaborative nature and ability to work cross-functionally
• Solid understanding of CAN-SPAM and GDPR 
• Comfort working in a fast-paced startup environment
• Experience working in a regulated industry preferred

 PAX LABS PERKS & BENEFITS:

• Competitive compensation, equity & bi-annual performance reviews
• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Generous PTO policy 
• Paid Parental Leave
• Monthly wellness reimbursement
• Cell Phone reimbursement
• Employee Purchase Program for discounted PAX devices
• Weekly catered lunch, endless snacks and beverages
• Dog Friendly HQ in the Mission District of San Francisco
• Employee Assistance Program including access to online legal support

PAX VALUES

Put Consumers First - We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit.

Build a Community - We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good.

Innovate with Passion - We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive. We set the standards, innovate for consumers and find the yes as a team. 

Be the Solution and Collaborate - We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.

Lead with Humility and Transparency - We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.