Growth Marketing Associate

This role accepts applications from those located in the following states: California, Colorado, Florida, Maryland, Massachusetts, Minnesota, New Jersey, New York, North Carolina, Texas, Washington. 

Who We Are

ThirdLove disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fitting Room® quiz and is one of the original brands to operate 100% direct-to-consumer. All design and R&D is done in-house, and our extensive and complex supply chain is fully managed by our team. Inclusivity is at the core of who we are and how we serve our customers and build our teams.

Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders: Dave Spector, Heidi Zak, and Ra’el Cohen, thought that was outdated too — so, in 2013,  they created ThirdLove — a third, better option, which doesn’t force us to choose between being sexy or comfortable. 

What Our Team Embodies

While we prefer somebody based in San Francisco, this role accepts applications from those located in the following states: California, Colorado, Florida, Massachusetts, New Jersey, New York, North Carolina, Texas, Washington. 

Our culture is collaborative, fast-paced, and data-driven, and we were most recently recognized with the Great Place to Work certification. This recognition is given to a very small percentage of companies who apply for it and determined by employees’ real-time reports of their company culture. Earning this designation demonstrates to us that our team at ThirdLove is  inspired by our mission, engaged in their everyday work, and enjoy partnering with our teammates and customers. If you want to impact millions of people, find your fit, and propel your career forward, we’d love to hear from you.

What We Are Looking For: 

We are looking for an experienced Growth Marketing Associatewho will execute and optimize digital and display campaigns at an exciting and fast-paced DTC brand. This position will be critical to the success of the growth marketing team as we look to diversify our overall performance marketing mix into new channels for the brand, including programmatic display, native, and digital partnerships. In this role, you’ll be responsible for the strategy and execution of performance marketing campaigns with a focus on emerging test channels. This role is a great fit for someone who has a base understanding of how to drive conversion via digital channels, experience in ad ops, has a foundational knowledge of marketing analytics, and loves designing test plans for new channels.

What You Will Own And How You Will Make A Difference: 

• Execute and optimize programmatic display and native campaigns across multiple platforms (including but not limited to GDN, Quantcast, Taboola, Amazon)
• Manage day-to-day operations of digital campaigns, including campaign setup, audience creation, creative asset trafficking, and reporting on campaign KPIs
• Coordinate and collaborate with internal stakeholders and develop strong working relationships with external partners
• Report and analyze cross-platform performance and identify optimization opportunities to achieve ecommerce goals
• Build audiences and campaign targeting (lookalike, interest-based) and maintain exclusion lists
• Manage platform pixels, utm tracking, and shopping catalogs/feeds in partnership with our data and engineering teams
• Work with Sr Growth Marketing Manager to develop testing roadmap and measurement plans to evaluate effectiveness
• Build campaign landing pages and develop landing page testing strategy
• Manage daily campaign spend and recommend budget shifts to maximize performance and meet our monthly revenue goals 
• Support the marketing team in various exciting marketing initiatives, as needed

You Have:

• 2-4 years experience in managing performance marketing campaigns in paid search (Google Ads, Bing Ads, Yahoo, etc.) and/or programmatic display platforms (GDN, MediaMath, TradeDesk, etc.)
• Certification in at least one relevant search/programmatic platform (Google Ads, Bing Ads, MediaMath, DoubleClick, etc.)
• Bachelor’s degree in Marketing, Business, Business Analytics, or related field
• Highly curious, motivated, proactive, and adaptable to a fluid environment
• Excellent Excel skills (Pivot Tables, VLookups, Index/Match, Mid/Left/Right, etc.)
• Sharp attention to detail
• A very data-driven approach to digital marketing
• Strong written and verbal communication skills and the ability to work effectively with cross-functional teams
• Strong project management skills and the ability to multitask and work under tight deadlines
• Willingness (and excitement) to own projects and contribute innovative initiatives in a rapidly growing startup environment
• Experience working with scripts/APIs a plus

ThirdLove Offers You:

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products
• Gym discounts
• Pet Plan insurance

Diversity

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.

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