Growth Marketing Manager (Remote)

About Quizlet:

Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.

Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals. We’re on track to become the undisputed leader in user-generated learning content and engagement, at the scale of YouTube.

Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.

To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.

With offices in major cities around the world and ambitious plans for expansion, we remain grounded in our commitment to our mission of helping people learn. We’re looking for new team members who crave a challenge and want to help us continue amplifying our impact. 

 About the Role:

Quizlet is looking for a creative and data-driven Growth Marketing Manager, to grow our global user base of active users globally and grow our subscriptions strategy through paid channels. You’ll execute campaigns and experiment across channels paid social, ASO, affiliate, OOH, TV and more. In addition to managing the channel strategy, you’ll work with product marketing on customer insights, community on opportunities for grassroots growth, and other departments to drive new initiatives to launch. 

In this role, you will:

• Own our channel strategy for new subscriber acquisition while keeping ROAS in-line
• Help to own a multi-million dollar paid media budget effectively balancing acquisition and brand building efforts across all channels (digital, traditional and emerging platforms) both domestically and abroad 
• Partner with Analytics to develop and maintain best-in-class attribution models to measure, report on and optimize media mix, efficiently and cost-effectively acquiring new users and subscribers
• Work closely with the Brand Studio team to develop, test, and optimize campaign messaging to achieve acquisition objectives
• Collaborate with Product Marketing, Lifecycle Marketing and Communications to plan, develop and execute coordinated campaigns to improve performance on paid channels
• Inform product development and improvements to support activation, onboarding and engagement supporting A/B tests and analyzing results
• Develop and execute paid campaigns to drive international user growth

What you bring to the table:

• 5+ years working in digital marketing with at least 3 spent in digital paid media
• Experience creating and managing campaigns across a variety of channels including paid social, demand side platforms, search, display, TV, and more
• Deep understanding of funnels, conversion, and the levers you can pull to drive growth, with a focus on acquisition and activation
• Quantitative and analytical abilities: you can pull your own data to answer your questions, and develop insights to take action from that data 
• A penchant for translating your skills to new channels and projects: you tackle new challenges strategically by managing campaigns from conception to execution
• Record of developing and executing A/B tests, analyzing and translating data into business and consumer insights
• Experience working cross-functionally with Product, Product Marketing, Analytics, and Data Science teams

Bonus points if you have:

• Experience writing SQL queries and proficiency with data visualization tools (Periscope and Appsflyer) 
• Understanding of incrementality testing

Compensation, Benefits & Perks:

• Colorado candidates: Base pay for this role starts at $110,000. The actual pay may be higher depending on your skills, qualifications, and experience
• Employees are eligible to participate in the Quizlet stock option program
• Collaborate with your manager and team to create a schedule that ensures a high level of productivity (creating that ideal work/life balance)
• We offer 20 days of paid vacation (and we expect you to take them!)
• Comprehensive health coverage (Anthem, Kaiser), HSA, FSA, dental and vision (Guardian), competitive salary, 401(k), and equity
• Other perks include: Wellness stipend, pet insurance offerings, annual learning and development stipend, commuter subsidy, and 40 hours of annual paid time off to participate in volunteer programs of choice
• In addition, we offer access to mental health resources, fertility education, fertility preservation, IVF, genetic testing, surrogacy, adoption, and more

We strive to make everyone feel comfortable and welcome! 

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.

We provide a transparent setting, that gives a comprehensive view of who we are!

In Closing:

We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold.

We have a bias for action, take initiative, and hustle to deliver results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.

We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.

Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!

To All Recruiters and Placement Agencies:

At this time Quizlet does not accept unsolicited agency resumes and/or profiles. 

Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.