Lifecycle Marketing Associate

Bungalow is the largest and fastest-growing roommate living company in the United States. We’re on a mission to create a world where everyone can truly feel at home, wherever they want to live.

We work with homeowners across the US to take the hassle out of property management and maximize what they earn so we can provide renters with the best homes the market has to offer. 

And we know it can be challenging living with roommates, but we believe it’s worth it. We’re removing the hassle from moving and everyday living, and providing an affordable product that helps people live in the cities where they have better access to opportunity.

Join our community! The Bungalow marketing team is looking for a Lifecycle Marketing Associate to support our customer engagement strategy for both Homeowners and Residents. As a Lifecycle Marketing Associate, you will need a deep understanding of Bungalow’s customer lifecycle stages and implement a strategy that will guide customers along their product journey. You will work cross-functionally with Design, Content, Engineering, Product, Data, Customer Service, and Operations to delight members, reduce churn, and build our brand, with a strong focus on marketing automation and personalization. This position reports to Bungalow's Head of Lifecycle Marketing. 

#LI-Remote

What you'll do:

• Manage the day-to-day operations of our multi-channel/omnichannel customer engagement strategy across email, push, in-app messaging, direct mail, and other marketing channels to support the end-to-end customer experience.
• Be an authority on personalization and customization; utilizing a deep understanding of customer mindset and behavior to increase revenue, improving the member journey, and building our brand
• Work with our Brand team on executing compelling creative briefs and overall messaging strategy
• Experiment with new technologies and leverage personalization to create a buyer’s journey that resonates with each customer
• Run A/B tests across campaigns/channels to identify key levers of growth that we can scale across the program
• Monitor, analyze, and report on campaign performance across all channels to understand the effectiveness of strategies and tactics for improving engagement, conversion, and retention
• Compile learnings/insights from engagement experiments and share out with XFN partners. Monitor campaign performance and share readouts on a regular cadence with team

Who you are:

• 3+ years of professional experience in a B2B or B2C marketing role with marketing automation or demand generation responsibilities
• Creative mindset, has a pulse on the customer’s journey, and understands copywriting best practices
• Technically savvy, with strong attention to detail. Experience with creating granular audience segments, proofing for accurate messaging, and finalizing campaigns.
• Experience implementing and using email marketing platforms (i.e. Marketo, Customer.io, Braze) and Salesforce. Experience developing customer personas/segments
• Expertise in email marketing best practices (other marketing channels a plus)
• Strong knowledge of A/B testing best practices
• Nice to have:
• Experience developing email templates using HTML, CSS, and media queries
• Technical knowledge of engagement marketing tools and data integration
• Prior experience in scaling multichannel/omnichannel marketing messaging programs
• Familiarity with marketing attribution and incrementality testing
• Experience with data analytics

What we value:

• Build better. Always challenge the status quo, constantly look for ways to improve across the entire organization.
• Focus on impact. Ruthlessly prioritize and continue to ask: "Does it scale?"
• Community first. We always look for ways to make our applicants, customers, and teammates feel more at home. We are the steady & trusted source for members new and old.
• Feedback obsessed. We are constantly looking for feedback (from customers & teammates) in order to find ways to improve our experience across all facets of the organization. We never settle for the status quo, we consistently drive progress and growth by challenging our mindset, and iterating our processes.
• Move fast. We are less afraid of making mistakes than we are of losing opportunities by moving too slowly. We are a culture of builders & innovators.
• Be an owner. You are the expert & ruler of your domain. If you see something broken, fix it or work with the team to make sure we are always at our best. Always look for ways to improve organizationally and personally.

More about our (FTE) Benefits

Whether you work in an office or a distributed team, Bungalow is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: generous time off to relax and recharge, beautiful offices, commuter benefits, team happy hours and continuous learning! Now the ultra important stuff: we also have world-class healthcare, vision and dental insurance- we have your back!

Applicant Notice

The California Consumer Privacy Policy Act (the "CCPA") obligates covered businesses to disclose to consumers (including employees and job applicants), at or before the point of collecting personal information ("PI"), the categories of PI to be collected and the purposes for which the categories of PI shall be used. 

In the course of the job application process, we may collect the following categories of PI for the purposes of evaluating you as a job applicant:

- Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, passport number, social security number, or other similar identifiers;

- Professional, education, or employment-related information;

- Other information you voluntarily provide to us, including, without limitation, demographic information, benefits information, or family and dependent information. 

Currently, we are implementing procedures in order to reduce the risk of spreading the COVID-19 virus in and throughout the workplace. Therefore, we are notifying you that if you visit our physical offices and facilities for an interview, we also may collect the following additional category of PI: medical and health information. Specifically, we may collect your body temperature along with information about whether you have or display certain symptoms such as fatigue, cough, sneezing, aches and pains, runny or stuffy nose, sore throat, diarrhea, headaches, or shortness of breath, whether you have recently been in close contact with anyone who has exhibited any of these symptoms, and whether you have recently been in contact with anyone who has tested positive for COVID-19.

We will not collect any additional categories of personal information or use your personal information collected for any other purpose without providing you with additional notice consistent with the CCPA.