Marketing Manager

At Earnest, we believe in a world where paying for your education takes less time than earning your degree.  Join us on our mission to empower anyone seeking higher education to reduce the total price tag of their degree, supercharge their ability to pay down student debt, and get on the right financial track fast.

A little background on Earnest: We're a remote first FinTech company with an accomplished team who believe consumer lending can be radically improved and are doing something about it. We are disrupting the trillion dollar student loan industry by redefining what it means to be creditworthy. We created a company that combines data science, streamlined design, and technology to:

• Build products that simplify the lending process
• Personalize loans to suit the needs of our customers
• Engage with our customers through more human experiences

What makes an “Earnie” culture: 

Earnest’s culture is as dynamic as the products we’re building and defining every day. We’re a fast-growing company, and that means we’re constantly integrating the new perspectives of every individual.

Earnies define our culture as:

• Earn Happy Clients
• Client happiness is our true north star.
• Make it happen
• We work hard to deliver high-impact results at rapid pace. 
• Growth Mindset
• We love challenges, enjoy rigorous effort, and learn from our mistakes as we continuously improve. 
• Do great things together 
• Success is built on relationships. 
• Insist on high standards 
• We have relentlessly high standards and continuously raise the bar on the quality of everything: our products, services, processes, and people.  

Our Earnie's are fun, innovative, and willing to roll up their sleeves to help their team succeed in a fast-paced environment. If this sounds like you, and you want to join us on our mission to radically disrupt a trillion-dollar fintech industry, keep reading to find out how. 

As the Growth Manager, you will lead strategy and execution efforts to grow the number of students on our Going Merry platform by coordinating with subject matter experts within the Earnest Marketing team to work on testing and improving our existing growth strategies (e.g. email marketing (to high school counselors), content marketing, paid advertising, and SEO); Along with identifying and implementing new growth strategies and evaluating our existing digital channels (website, email, and social media) to optimize both acquisition and engagement.

You will report to the General Manager and: 

• Develop the marketing strategy for our newest and fastest-growing product with the goal of improving growth and efficiency.
• Combine strategic and entrepreneurial thinking with tactical execution to grow our customer acquisitions across channels and throughout the lifecycle.
• Develop new channel opportunities - think like an entrepreneur, build business cases and organization support, and launch new channels.
• Work with Earnest Marketing teams and other business units to drive Going Merry user adoption of Earnest products.
• Collaborate specifically with channel owners on campaign execution, forecasting and scenario planning, and measurement.
• Collaborate with Going Merry Product and Engineering teams on A/B test design, results analysis, and recommendations
• Develop new ways of analyzing performance that shed light on the true value of marketing efforts and effectiveness. 
• Work closely with Data & Analytics, Finance, to measure traditional KPIs and develop new measures.

Ideal background and expertise: 

• 5+ years of experience in a marketing or growth-oriented role with responsibility for meeting growth targets while managing and executing on a test pipeline.
• Data-driven with SQL/Excel skills and experience with HTML.
• Excellent communication skills, verbal and written.
• Email marketing expertise.
• Comfortable with a flexible, iterative “test and learn” approach and a bias toward action.
• Empathy for the end user’s experience, across a range of user types (e.g. Gen Z student and tech-phobic older school counselor).
• Desire to join an early-stage product team, take responsibility for the product’s growth, and move fast.
• Have a track record of doing whatever it takes to get things done.
• Passionate about Earnest's missions of making education truly accessible to all.

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits that include: 

• Health, Dental, & Vision benefits plus savings plans
• Work anywhere in the U.S. 
• Mac computers + work from home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world 
• Competitive days of annual PTO
• Annual “my day” 
• Pet insurance!
• Competitive parental leave
• Plenty of Earnest swag, optional in person team gatherings, picnics, celebrations, and plenty of fun virtual events 

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.  

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

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