Demand Generation Manager

About Sauce Labs and Backtrace:

Backtrace is now a Sauce Labs company! With the combination of Sauce Labs and Backtrace, developers in the gaming, mobile, and web application space can quickly observe and remediate errors in production while also leveraging those insights to expand and improve future test coverage during the development and integration phases of CI/CD. 

Sauce Labs is the leading provider of continuous testing solutions that deliver digital confidence. The Sauce Labs Continuous Testing Cloud delivers a 360-degree view of a customer's application experience, ensuring that web and mobile applications look, function, and perform exactly as they should on every browser, OS, and device, every single time. We’re already transforming the way companies approach testing at organizations like Walmart, Verizon Media, and Charles Schwab.

Backtrace.io is a cross-platform automated error monitoring solution focused on gaming for desktop, mobile, devices, game consoles, and server platforms that helps development organizations reduce debugging time and improve software quality.  Backtrace’s high-fidelity error data, powerful analytics, and industry-leading scalability make it ideal for games, mobile, and web applications where the sheer numbers of users and complexity of environments demand a high-performance error monitoring platform.

We’re a diverse, technical group joined by the mission to make software better.  

About the Role: In this role, you will be responsible for developing and launching campaigns that drive awareness and leads through digital tactics including email, ads, social media and events. The ideal candidate can transition between goal setting, execution, and cross-functional coordination across all levels. This is a great opportunity for a talented demand generation marketing manager looking to make a huge impact at a rapidly growing company. If you have a passion for developer marketing and filling the funnel, come join us. Responsibilities: 

• Develop and execute demand generation and community building campaigns across various channels (email, website, social, paid media, events) that inspire and enable game developers to sign up and use our free Developer Tier
• Understand where game developers (or equivalent)  go to find information and how they network.
• Support the development of marketing assets, collateral, client case studies and other campaign materials for our lead generation efforts and events.
• Develop a deep understanding of our customers, products and the buyer's journey
• Configure and build campaigns and execute A/B tests to increase success rates.
• Measure, analyze, report and evaluate campaign performance and fine-tune to increase conversion rates

About you: 

• 3+ years experience in demand generation, digital marketing or paid media; B2B required
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
• Excellent communication (verbal, written) skills and and quantitative/data-driven analytical skills

• Deep experience developing, executing and optimizing digital campaigns across channels, including email, Google AdWords (Search and Display), and Paid Social (LinkedIn and Twitter)

• Experience implementing enterprise-level account based marketing (ABM) programs a plus

• Experience developing compelling messaging and voice across all digital channels - collaborating with external partners, sales teams and other internal cross-functional stakeholders to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along the buyer's journey

• Experience with CMS, CRM, marketing automation tools and analytic platforms such as Wordpress (or equivalent), Salesforce, Hubspot, Outreach, and Google Analytics

• Experience with website and landing page best practices, including SEO, UX, and testing/optimization methodologies to maximize conversions 

• Hands-on experience with lead reporting, and analysis

• Bachelor's Degree in Marketing or equivalent experience