Paid Search Acquisition Manager

Money is the #1 source of stress for Americans. Tally’s mission is to make people less stressed and better off financially through full financial automation. Today, Tally is the first and only fully automated debt manager to put billions of dollars back into people’s pockets. Currently backed by some of the world’s top investors, including Andreessen Horowitz and Kleiner Perkins ($92MM in total funding to date), Tally is helping people get out of credit card debt faster and save money, but this is just the beginning. 

We are looking for a Paid Search Manager to join our Marketing team and lead Google Ads efforts across SEM, Apple Search Ads, UAC/App campaigns and YouTube. As the Paid Search Manager, you would be responsible for aggressively growing Tally’s member base through paid marketing using rigorous customer and data analysis. You will partner closely with creative, organic growth, product and analytics teams to ensure that Tally is efficiently growing at scale across Google’s network and other paid search properties. We are looking for someone who is a self-starter, comfortable being heads-on with data and has direct experience running paid marketing programs on Google, Youtube, Apple Search, etc. This is an opportunity to help grow and build a team with tons of head room for personal growth and development. 

The ideal candidate for this role is someone who is motivated to do great work that grows Tally’s business and helps millions of people get out of credit card debt. This individual will have a proven track record of success in performance marketing and be excited to scale Tally’s acquisition strategy. 

Role Impact

• Own planning and execution of Tally’s Google Ads program with an 8-figure national ad budget - a mission-critical and highly-funded marketing endeavor, with a focus on UAC/App campaigns and Paid Search 
• Create, monitor, and optimize Google Ad campaigns across mobile app and web 
• Analyzation and reporting for performance with a focus on optimizing for LTV/CAC
• Management & reporting of all digital acquisition metrics on a weekly, monthly & quarterly basis (i.e. CTR’s, CPA’s, CPM, VCR, etc.)
• Develop proper UTM and tracking/attribution for all marketing materials.
• Develop and manage budgets, forecasting, and reporting for all Google ad campaigns 
• Identify new Google ad solutions to test, draft performance projections, set up tests
• Partner with Tally’s analytics team on all things related to attribution tracking and measurement. This includes partnering with our incrementality measurement partner to determine the optimal spend allocation across media channels and testing strategy 
• Manage and report on forecasts and budget with finance partners 
• Partner with Tally’s creative and content teams to ideate ad creative concepts–defining messaging, video and design variants, and collaborate closely with partners to finalize deliverables
• Partner with Organic Growth Team, Product and Engineering on tests to maximize customer conversion through the funnel 
• Stay on the pulse of the ad tech landscape, maintain close relationships with leading tools and platforms, and represent Tally at industry events 

Skillset: 

• Highly analytical with a strong sense of curiosity and a drive to get to the truth 
• Keen understanding of creative - what works on the platform and how to bring our brand to life 
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
• Understands the limitations and opportunities for mobile app acquisition, especially around the new iOS 14.5/IDFA changes 
• Excellent communicator
• Team player
• Collaborative 
• Attention to detail, while being able to rise above to see the bigger picture 
• Thrives in a fast-moving environment. 
• Energized by growing and driving a business forward.   

In this role we value: 

• Knowledge of campaign management in Google ecosystem, Apple and other paid search channels- specifically App campaigns and Paid Search 
• Understanding of marketing funnels, channels, attribution and performance metrics 
• Experience analyzing performance metrics and arriving at actionable insights and recommendations 
• Great cross-functional collaborator and communicator 
• Bonus points for experience with SQL or financial services/personal finance, neither is required

A message from our leadership:

"One of our core values at Tally is 'Change shoes often.' We do this with our peers and our customers every day, and we want candidates to share in our commitment to empathy. Empathy really is the foundation of inclusion, and Tally prides itself in being a company that prioritizes inclusion and diversity. We’re dedicated to creating a workplace culture where people are included and treated equitably."

-Jason Brown, Cofounder and CEO