Principal Analyst - Marketing Insights & Analytics

About the Role:

The Principal Marketing Analyst will be responsible for analyzing marketing data, developing insights, and providing recommendations to enhance marketing strategies and campaigns. This role requires a strong analytical background, proficiency in marketing analytics tools, and the ability to communicate complex data in a clear and actionable manner. The ideal candidate will have a proven track record in marketing analysis and a passion for driving business growth through data insights.

Key Responsibilities:

Data Analysis and Insights:

• Analyze marketing data to identify trends, patterns, and insights that inform marketing strategies.
• Evaluate the performance of marketing campaigns across various lead sources.
• Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs).
• Conduct ROI analysis on marketing initiatives and recommend optimization strategies.

Reporting and Visualization:

• Create and present detailed reports and visualizations to communicate marketing performance to stakeholders.
• Use tableau to illustrate key findings and trends.
• Provide actionable insights and recommendations to improve marketing effectiveness.

Collaboration and Strategy:

• Collaborate with marketing, sales, product marketing, and finance teams to align marketing strategies with business objectives.
• Work with data scientists and data engineering to develop predictive models and required data architecture.
• Support the development and execution of customer segmentation and targeting strategies.

Market Research and Competitive Analysis:

• Partner with UXR to identify key customer trends, analyze market conditions to inform marketing strategy and positioning.
• Provide insights into market opportunities and threats.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Business, Statistics, analytics, Data Science, or a related field.
• Master’s degree preferred.

Experience:

• 6+ years of experience in marketing analytics, business intelligence, or a related field.
• Proven expertise in data analysis, statistical modeling, and data visualization.
• Experience in a marketing-focused industry (e.g., retail, e-commerce, technology) is a plus.

Skills:

• Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
• High proficiency in SQL
• Strong analytical and problem-solving skills with a keen attention to detail.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Familiarity with marketing automation and CRM systems.

Our cash compensation amount for this role is targeted at $157,960 - $193,500 in San Francisco and New York, and $129,975 - $159,000 in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.