Product Marketing Manager, Enterprise Marketing

We are SigFig. We empower everyone to achieve their life goals and ambitions with intuitive and customer centric financial solutions. It takes extraordinary people to disrupt decades of legacy financial services practices to reimagine solutions to serve customers at scale.

We are committed to building impactful financial solutions that are accessible and affordable to everyone. Using a combination of design, data science, and technology, we help provide people with financial advice and guidance they need to achieve their life goals. Through programs with some of the world’s largest and most innovative financial institutions like Wells Fargo, UBS, and Citizens Bank, SigFig seeks to help consumers and institutions make better financial decisions.

Headquartered in San Francisco, we also have amazing talent solving interesting problems across our offices in Tucson, Calgary, Singapore, and New Delhi, but also remote employees in any of the following states: Washington, Oregon, California, Arizona, Illinois, Nebraska, Massachusetts, North Carolina, Maryland, Nevada, New York, Texas, Pennsylvania, Virginia.

The Team -- Enterprise Marketing

The Enterprise Marketing team is a rapidly growing & highly visible function within SigFig’s Strategic Partnerships organization. We’re charged with defining our voice and telling the stories of our products and partners to differentiate us in a highly competitive and fluid market. Our goal is to position our company as the leading FinTech innovator in digital customer engagement, retail banking experience & wealth management, by developing sophisticated messaging and delivering impactful content to drive awareness and demand for our solutions. We pride ourselves on blending traditional marketing best practices with creative, rigorous, and data-driven approaches to drive long-term, predictable growth. 

The Opportunity -- Product Marketing Manager, Enterprise Marketing

As SigFig’s first Product Marketing Manager you will work closely with Marketing, Sales, Customer Success, and Product Management to enable them to effectively position SigFig’s products and differentiate our offerings from our competition. You will be a true partner in creating successful go-to-market strategies and enrich the product knowledge for our customers and internal stakeholders.

This will entail both managing large, strategic projects and actively working on day-to-day tactics. Your data-backed insights will help determine how we should price our products, enable our sales teams, and adapt our go-to- market approach. Your knowledge and research will help us develop a dynamic market view to inform our product roadmap and partnership focus.

How You’ll Make an Impact

• Understand the capabilities and differentiators of our product portfolio and enable sales teams with associated tools and training
• Support the continuous refinement of our pricing framework; support sales in pricing/quote generation
• Inform SigFig’s market view through - among other means - first-hand experience, primary and secondary research, competitive intelligence, and sales feedback
• Craft highly differentiated messaging and positioning; design initiatives to sustain awareness of our offerings
• Collaborate with Product Management and Sales to develop product positioning and messaging that resonate with our target buyer personas
• Develop and maintain competitive battlecards and intelligence that enables sales team
• Create a steady stream of high-quality product content in support of demand generation, earned media, and sales enablement efforts
• Partner with the Enterprise Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers
• Participate in the development of Marketing plans in conjunction with the broader Marketing team
• Assess the effectiveness of our collateral and the Marketing programs that support your products on an ongoing basis, and suggest changes
• Understand and support sales; train them on the problems we solve; develop internal tools and external collateral and teach them how and when to use it
• Aligning with our Product Management team, drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc

Why We Value You

• You are experienced at marketing to enterprise customers
• You have the ability to effectively communicate to stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer) - with excellent written, oral, and presentation skills
• You are a compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects 
• You have excellent writing and design chops - nimbly producing collateral and enablement with little investment from content or design resources
• You are a consummate team play who believes that no job is too big or too small
• You have excellent people and management skills to interact with colleagues, customers and third parties
• You have the ability to quickly learn new technologies as well as plan and execute on deliverables with minimal supervision
• You have the ability to prioritize projects effectively, juggling multiple projects with tight deadlines
• You have a deep understanding of the financial services category, with previous experience serving as a subject matter expert

Ideal SigFigian for this Role 

• 5+ years of product / content marketing experience for a B2B SaaS products that targets a primarily enterprise customer base
• Experience as a practitioner in financial services a big PLUS
• Bachelor's degree; MBA or Masters in marketing, business, communications, or relevant field of study is a plus

Perks and Benefits

• Competitive Benefits Package
• Flexible PTO
• 401K with Company Match
• $1000 Yearly Wellness Benefit
• Employee Recognition Program
• And more!

Founded in 2007, SigFig is backed by premier venture capital firms, including Bain Capital Ventures, DCM Ventures, Nyca Partners, and Union Square Ventures as well as leading financial institutions including Wells Fargo, UBS, Santander, New York Life, Eaton Vance, and Comerica. We've raised $110 million to support our growth as the #1 online investment advisor for large financial institutions.

© Nvest. All rights reserved, SigFig is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, gender identity, sexual orientation, age, disability, veteran status, or other applicable legally protected characteristics. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.

San Francisco Applicants: SigFig will consider applicants with arrest and conviction records (criminal histories) in a manner consistent with the San Francisco Fair Chance Ordinance.