Product Marketing Manager

Sauce Labs is the leading provider of continuous testing solutions that deliver digital confidence. The Sauce Labs Continuous Testing Cloud delivers a 360-degree view of a customer's application experience, ensuring that web and mobile applications look, function, and perform exactly as they should on every browser, OS, and device, every single time. We’re already transforming the way companies approach testing at organizations like Walmart, Verizon Media, and Charles Schwab.

The Role:

Sauce Labs is looking for a Product Marketing Manager who is passionate about technology and storytelling, and a strategic thinker. This role will be responsible for shaping product positioning, messaging, and own go-to-market strategy and flawless execution. You can articulate complex technical products and features in a compelling and impactful way that makes sense to customers and sales teams. You seek to understand our market, customers and products so that you can express the unique value proposition; represent their voices in product discussions and help shape the product strategy.

Responsibilities:

• Drive the development of personas for your product(s) leveraging research and market analysis
• Create product positioning, value propositions, messaging and content for the defined personas that drives growth, engages new customers and brings value to existing customers
• Craft, own and execute go-to-market strategies across teams to elevate market awareness, grow product usage (in the form of both PLG and Sales leads) and engagement
• Develop content and collateral, including sales playbooks, datasheets, white papers, case studies, demos, and presentations
• Lead campaign messaging and strategy in partnership with Demand Generation and Field Marketing teams
• Promote ongoing differentiation of product(s)
• Function as an internal consultant to product management, marketing, sales and executives to provide product and persona specific insights and strategy
• Understand the continuous testing space and the buying/selling process for such services and software
• Use competitor announcements, news, review sites, analyst reports and other published sources to build and communicate a detailed understanding of key competitors’ messaging, offerings, GTM activities, and performance
• Engage in win/loss analysis and methodology to adjust Go-to-Market strategies, positioning & messaging, and replicate winning strategies globally
• Provide updates on performance, results, and product marketing projects on a regular basis.
• Develop data-driven hypotheses with the goal of improving marketing performance, and experiment
• Partner with internal teams to gain buy-in; and develop effective feedback loops for both B2B and B2C to inform content creation, iteration and product direction

Requirements:

• Minimum of 7+ years experience working in product marketing, lifecycle or growth marketing or similar go-to-market position in high tech field
• Deep understanding of software testing, test automation, or DevOps
• Experience positioning technical products to both decision makers and end users
• Excellent written and oral communication and presentation skills with a demonstrated ability to work with cross-functional teams and to encourage and support others to achieve their objectives.
• Skilled in the synthesis of data and the ability to define and track success metrics
• Results oriented with strong time management skills, highly organized and driven to succeed with a sense of excitement for our mission and products
• Self directed, high energy, team player who responds under time pressure and uncertainty
• Thrive in a dynamic market and rapidly growing company with the ability to continuously deliver.
• Ability to work in an international and matrix environment