Bungalow is the largest and fastest-growing roommate living company in the United States. We’re on a mission to create a world where everyone can truly feel at home, wherever they want to live.
We work with homeowners across the US to take the hassle out of property management and maximize what they earn so we can provide renters with the best homes the market has to offer.
And we know it can be challenging living with roommates, but we believe it’s worth it. We’re removing the hassle from moving and everyday living, and providing an affordable product that helps people live in the cities where they have better access to opportunity.
Join our community! Bungalow is seeking a Product Marketing Manager to own the go-to-market strategy for both customers in our marketplace, Residents and Homeowners. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to work closely with Product, Design, Growth, Sales, and Customer Experience to generate strong outcomes. Within this scope, the role will lead initiatives related to product positioning and messaging, identifying insight-driven product opportunities, while also setting the strategy and comms for lifecycle campaigns. The role ultimately succeeds through running experiments to continuously improve performance throughout the customer journey.
The ideal candidate will demonstrate a mastery of consumer insights to develop their strategy, bring together cross-functional stakeholders to execute their plans, and will confidently align senior leadership around those plans. Strong communication skills will be important, and this person will be able to confidently share the roadmap to educate and inspire internal and external partners at all levels. This role directly interfaces with leadership, product managers, engineers, sales, and marketing counterparts.
#LI-Remote
What you'll do:
- Be the voice of Bungalow to our customers; constantly staying in touch with our customers to help Bungalow build better products
- Drive the go-to-market strategy, process, and roadmap for product features, upgrades and new launches
- Define our positioning and messaging, translating features and functionality into customer benefits
- Lead identification of the right segments, positioning, messaging, and adoption tactics for new and existing products
- Bring strong storytelling to life throughout every step of the customer journey
- Embed yourself on the product team to develop and influence the product roadmap based on highest customer needs and insights
- Drive campaigns and experimentation plans for Lifecycle to increase conversion
- Serve as the consumer subject matter expert for partners in Product, Sales and Marketing on customer needs, behavior, motivations and market trends
- Build data-backed measurable KPIs for all activities
Who you are:
- 4-6 years of product marketing experience - B2C product marketing experience required; Two-sided marketplace experience is a plus
- You are a data driven marketer with an ability to drive metrics and benchmarks to ensure continuous improvement in process and results
- You are a storyteller, translating insights and data into compelling narratives.
- You thrive in ambiguity. A fast paced, constantly changing, startup environment is for you.
- You are influential. You have experience building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment.
- You can easily zoom in and out on a problem. You love coming up with strategic ideas but are just as excited to roll up your sleeves and execute.
- You are a great teammate. Your peers, managers, and reports are excited to partner with you.
- You are a player/coach. Willing to do whatever it takes, but also have the ability to hire an awesome team.
- You have a winning mindset. You take ownership and do what it takes to win, no matter what.
- Bachelor’s degree required; MBA in Marketing, Business, or related fields a plus
What we value:
- Build better. Always challenge the status quo, constantly look for ways to improve across the entire organization.
- Focus on impact. Ruthlessly prioritize and continue to ask: "Does it scale?"
- Community first. We always look for ways to make our applicants, customers, and teammates feel more at home. We are the steady & trusted source for members new and old.
- Feedback obsessed. We are constantly looking for feedback (from customers & teammates) in order to find ways to improve our experience across all facets of the organization. We never settle for the status quo, we consistently drive progress and growth by challenging our mindset, and iterating our processes.
- Move fast. We are less afraid of making mistakes than we are of losing opportunities by moving too slowly. We are a culture of builders & innovators.
- Be an owner. You are the expert & ruler of your domain. If you see something broken, fix it or work with the team to make sure we are always at our best. Always look for ways to improve organizationally and personally.
More about our (FTE) Benefits
Whether you work in an office or a distributed team, Bungalow is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: generous time off to relax and recharge, beautiful offices, commuter benefits, team happy hours and continuous learning! Now the ultra important stuff: we also have world-class healthcare, vision and dental insurance- we have your back!
Applicant Notice
The California Consumer Privacy Policy Act (the "CCPA") obligates covered businesses to disclose to consumers (including employees and job applicants), at or before the point of collecting personal information ("PI"), the categories of PI to be collected and the purposes for which the categories of PI shall be used.
In the course of the job application process, we may collect the following categories of PI for the purposes of evaluating you as a job applicant:
- Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, passport number, social security number, or other similar identifiers;
- Professional, education, or employment-related information;
- Other information you voluntarily provide to us, including, without limitation, demographic information, benefits information, or family and dependent information.
Currently, we are implementing procedures in order to reduce the risk of spreading the COVID-19 virus in and throughout the workplace. Therefore, we are notifying you that if you visit our physical offices and facilities for an interview, we also may collect the following additional category of PI: medical and health information. Specifically, we may collect your body temperature along with information about whether you have or display certain symptoms such as fatigue, cough, sneezing, aches and pains, runny or stuffy nose, sore throat, diarrhea, headaches, or shortness of breath, whether you have recently been in close contact with anyone who has exhibited any of these symptoms, and whether you have recently been in contact with anyone who has tested positive for COVID-19.
We will not collect any additional categories of personal information or use your personal information collected for any other purpose without providing you with additional notice consistent with the CCPA.
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