Product Marketing Manager/Director

The economy and customer experience drive technology on all levels. In our digitally transformed world, we do everything online -- transact, interact, purchase, and more. This mission requires our customers to deal with constant change, on-demand 100% availability, and zero outages. 

Moogsoft is the creator and leader of the Observability with AIOps market. Crucially we are the only player to have a go to market strategy that leads with Product Led Growth. Our patented technology provides SRE’s, IT & DevOps teams with the streamlined incident detection to resolution capabilities they need to avoid outages, meet SLAs, reduce error budgets, and help accelerate digital transformation of their businesses. Companies like Outsystems, Ubisoft and GoDaddy are leveraging Moogsoft today to reduce operational noise and correlate events across all their applications, network, infrastructure, and social media to gain actionable service insights and detect and resolve incidents faster than ever before.

The Product Marketing position will play a key role in building the industry leading and state of the art Product-Led organization and help define the end to end Moogsoft customer journey. 

This is a unique opportunity to join a company that is destined to grow strongly and capture a leading position in a fast moving market. It will represent a career defining opportunity for the right candidateYour role will be to synthesize market, user, product, and competitive inputs into driving the highest possible revenue for the business.

Responsibilities

• Drive the messaging and content generation for our website
• Be a continual presence in social media telling the story of Moogsoft and building excitement
• Generating content that will optimize demand flow into our trial
• Curate and build customer stories that can be used as social proof of Moogsoft’s offering
• Contribute to the go-to-market strategy and oversee GTM launch processes for new product launches, and deliver differentiated messaging and product positioning 
• Develop marketing strategy, sales enablement and launch plans for new releases; generate product naming, campaigns, messaging, content and thought leadership in support of new releases 
• Collaborate with Sales, Growth and Business Development Leadership to define the target markets and personas 
• Develop customer segmentation – identify target segments, their needs and purchase decision process, develop value proposition and sales mix strategy for each segment
• Enable the field-facing teams to sell most effectively by creating sales playbooks, positioning and collateral. 
• Sales enablement – design and deliver information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)
• Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
• Act as the "voice of the customer" and bring customer insights (direct and from other teams) into product, product marketing/messaging and customer service decisions.
• Understand and analyze customer needs and maintain core customer reference lists for their respective product areas 
• Own customer case studies and reference programs 
• Educate the company, particularly Product Development and Engineering leadership, on competition and market/industry trends to influence the Product Roadmap
• Voice of sales – gather feedback on use cases, selection criteria and functionality required
• Benchmarking – maintain a competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
• Data analysis, project management, reporting and communications, ability to turn data into actionable insights
• Work as a individual contributor that can grow into a Lead or manager role

Requirements

• BA/BS degree required or equivalent experience, MBA a plus
• 5+ years’ experience in product marketing management roles, ideally in Observability, DevOps or AIOps
• 5+ years analyzing SaaS products, customers and market dynamics
• Experience working with Product-led solution

Moogsoft Is...

• Committed to diversity and an employee centric workplace
• Passionate about our customers and market
• Graceful under pressure in a quickly growing business
• Most importantly make sure that we have fun along the way!

Moogsoft is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination and harassment against employees, applicants for employment, individuals providing services in the workplace pursuant to a contract, unpaid interns and volunteers based on their actual or perceived: race, religious creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status (including registered domestic partnership status), sex and gender identity and gender expression (including transgender individuals who are transitioning, have transitioned, or perceived to be transitioning to the gender with which they identify), age (40 and over), sexual orientation, Civil Air Patrol status, military and veteran status and any other consideration protected by federal, state or local law (collectively referred to as "protected characteristics").

#LI-Remote

#LI-LJ1