Senior Analyst, Website

San Francisco, CA | Analytics Team | Reports to Director, Analytics

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and our headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. And as a certified B Corp, we’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures.

Where we need help

We are looking for a visionary and a leader to start and grow eCommerce analytics practice. This person will be responsible for identifying opportunities for optimizing website/app experience through rigorous data analysis, suggests a test to improve conversion funnel, identify and remediate the gap in current data collection methods. This person will be a key player in creating and executing a product roadmap for digital products for many years.

What does the job entail?

• Constantly looking for opportunities to improve common eCommerce metrics (e.g. site performance, email capture, conversion rate, cross-sale/up sale, user engagement)
• Understand the needs of the business. Develop a POV on how and what tools we might need to supplement the weaknesses of the current web analytics set-up
• QA and validate that all Google Analytics (GA) implementations for new and existing projects are capturing the correct data points accurately; Identify gaps in current data capture strategy to create an improvements roadmap that can support future digital product roadmap effectively. 
• Timely and effectively communicate insights related to user experience and behavior on website/app to enable educated decision making
• Utilize data insights to inform the development of A/B and multivariate tests (including developing a hypothesis, influencing creativity, identifying success metrics, and analysis) that drive improvement of key website, mobile app, and customer metrics. Prioritize tests based on their size of business impact
• Serve as subject matter expert on all digital medium analytics and measurement tools; stay current on latest trends in web measurement strategies. Evaluate and vet new technologies to complement or replace tools in our analytics suite
• Periodic deep-dive analysis into vexing business questions
• Create and maintain daily, weekly and monthly e-commerce reports and dashboards, tracking key metrics and flagging any trends or performance issues

What kind of person are we looking for?

• Naturally curious and self-learner
• Ability to solve a problem creatively while keeping the solution firmly grounded on evidence and facts
• Ability to turn complex data and insights into easily understood stories
• Willing to challenge status quo, not afraid to ask questions, and comfortable working with executives

More practical skills needed:

• BA/BS or equivalent in Statistics, economics, marketing, mathematics, or a similar field
• 2-3 years of professional experience working in digital marketing, eCommerce, or similar field
• Expert with at least 2+ years of hands-on experience using Google Analytics 360 (or other mainstream web analytics platform) and proficient in web testing platform (Optimizely, Adobe etc.)
• Product management experience of in-house use of Google Analytics 360, Google Tag Manager, web testing platforms (Optimizely, Adobe, etc.), and other related software systems.
• Proficient in Google Tag Manager and tag implementation in general
• Proficient in SQL and comfortable working in Snowflake, BigQuery, and AWS
• Advanced Excel skills 
• Proficient in basic hypothesis testing framework and comfortable using statistics basic in all data analysis
• Working experience of Looker (BI tool) is a plus

What can we offer?

• Competitive salary + equity
• Medical/Dental/Vision insurance
• 401k employer match
• Paid parental leave
• Fitness benefits
• Discounted products

Diversity

Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.