Senior Marketing Content Writer

Job description

We’re looking for a seasoned Senior Marketing Content Writer deft at creating crisp, approachable, and action-driving content. Short form, long form, and everything in between, the Senior Marketing Content Writer will own all editorial executions for host content, collaborating closely with marketing managers, designers, and leadership to create best-in-class content marketing ecosystems and collateral. You’ll work on projects like host testimonial profiles, onboarding content, white papers, case studies, P&L worksheets, brand advertising campaigns, and more.

This generalist role represents a rich opportunity to join a small-but-mighty brand creative team and help build and sculpt the evolving Turo brand. This role will focus on the host audience, who are both business-savvy entrepreneurs and everyday consumers, so a mind for business concepts, and the ability to distill complicated concepts into down-to-earth, approachable language is key. 

The ideal candidate:

• Is an exceptional writer and editor with an eye for simplicity with sparkle
• Has a deep knowledge grammar and style, and also knows when and where to bend the rules
• Understands content hierarchy, customer-centric messaging philosophies, branding, user experience, and content dissemination strategies
• Has an extraordinary eye for detail and can edit and proof with an eagle eye
• Is an expert collaborator, who can roll up their sleeves to drive projects, create timelines, collaborate with stakeholders, and deliver on-message, strategically sharp content deliverables
• Is a smart, kind, chill, creative person who can help enrich our team culture

This is an outstanding opportunity for the right writer who likes to wear many hats and thrives in a fast-paced, deadline-driven environment.

Please note: A writing portfolio is required for consideration for this on-site role in San Francisco.

Responsibilities:

• Mastermind and execute on host-focused copy and content marketing initiatives (engagement, acquisition, retention content, including emails, landing pages, blog features, whitepapers, case studies, ads, and more)
• Execute product marketing campaigns to drive adoption and buzz (emails, push notifications, landing pages, etc.), collaborating closely with Host Marketing and Product
• Work in-product on UI copy, leveraging the lexicon and styleguide to promote consistent language across the entire experience
• Proofread/edit marketing materials or written collateral by other writers or external bloggers
• Project manage creative projects, helping to traffic work through stakeholder approvals and to completion
• Help develop, define, and refine the Turo voice for hosts
• Help maintain our internal lexicon and editorial style guide
• Iteratively improve the Turo brand and product experience through copy testing and optimization
• Help overcome usability obstacles in the product through copy, collaborating closely with product managers, designers, and researchers

Requirements:

• BA in a relevant field (English, Humanities, Advertising, etc.)
• 8+ years of copy and content writing experience 
• Expert writer, editor, and proofreader, with experience in the tech world
• Strong command of business, entrepreneurship, and financial concepts
• Understanding of B2B and B2C tones and messaging approaches
• Interest and/or experience in automotive, mobility, the sharing economy, and/or online marketplaces
• Demonstrated ability to distill complex concepts into simple, approachable, human language
• Deep attention to detail
• Content marketing knowledge — thinking beyond the words and into the channels, the audience, the projected impact, and setting up KPIs for successful content creation and delivery
• Demonstrated knowledge of style guides and brand guide usage
• A strong, diverse portfolio of work, including long-form and short-form copy, marketing examples, and ideally an example of UI writing
• Confident, well spoken thought partner who can easily establish relationships and collaborate with thought partners across the org
• Quick and adaptable learning style

Benefits

• Competitive salary and equity for all full-time employees
• $1200 a year in Turo credit to book cars from the Turo platform
• $600 annual stipend to be used toward purchases from 130+ best in class vendors (and growing) for travel, entertainment, food, family and wellbeing (think Netflix, Doordash, Ancestry.com, etc.)
• Employer-paid medical, dental, vision insurance, and 401k match
• Flexible paid time off, paid holidays, paid volunteer time off, and paid parental leave
• $1500 Turo host matching and $1000 vehicle reimbursement program
• $2000 per year professional development allowance

About Turo

Turo is the world’s largest car sharing marketplace where you can book any car you want, wherever you want it, from a vibrant community of trusted hosts across the US, Canada, and the UK. Guests choose from a totally unique selection of nearby cars, while hosts earn extra money to offset the costs of car ownership. A pioneer of the sharing economy and the travel industry, Turo is a safe, supportive community where the car you book is part of a story, not a fleet. Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.  

Turo has raised $450M to date from top-tier investors, including IAC, Daimler AG, Kleiner Perkins, GV, Canaan Partners, August Capital, and Shasta Ventures. 

Turo cultivates a tight-knit team of smart, critical thinkers who care about their work and their colleagues. Our recruiting team is always on the lookout for supportive, down-to-earth, pioneering, and efficient candidates to grow our team's talent and enrich our culture.

Read more about the Turo culture according to Turo CEO, Andre Haddad.

We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!