Team description:
As Livestorm is growing rapidly, we’re hiring our first Product Marketing Manager to join our Product team.
We are looking for an experienced full-stack PMM, passionate about researching, advising, and instructing the product, marketing, and sales team regarding our product positioning and strategy.
As our first Product Marketing Manager, you will fully own this responsibility until we grow the team.
You'll be joining the Product team and will work closely with our Head of Marketing and Head of Sales Enablement amongst others. You’ll report directly to our co-founder and CPO.
While Livestorm has an office in Paris, we are a remote-first company. As a matter of fact, the Stormies are located everywhere across the globe. For this position, we’re looking for someone based on the EU timezone, no matter where you live (we accept a 3 hours time difference).
Missions:
In this role, you will be responsible for:
- Market research: Identify Livestorm’s strengths, weaknesses, and opportunities through in-depth market research. Enable teams with competitive intelligence to nurture our battle cards. Surface low-hanging fruit product opportunities to unlock growth.
- Product positioning in the competitive landscape: Develop engaging and clear messaging that sets us apart from competitors and drives interest. Align the team on our strategic position in the competitive landscape.
- Personas, use cases, and verticals: Work closely with our marketing team to identify relevant use cases and industries. Collaborate on better defining our Ideal Customer Profile and Buyer personas.
- Product launches: Define and overview product launch strategy and process, including collaboration with Product, Marketing, and Sales Enablement teams to streamline product launches.
- Product Enablement: Collaborate with Sales enablement and Content Marketing teams to create high-impact product marketing content and sales collaterals that drives interest and conversion.
- Metrics and KPIs: define and monitor qualitative and quantitative Product Marketing metrics and KPIs (feature adoption, etc.)
- Pricing: Pilot our pricing and packaging initiatives and experiments by working closely with C-levels and relevant teams.
- User research: Talk regularly to customers and prospects to develop a rich understanding of our customers, their needs, and how to drive value for them.
Job requirements
For this Senior Product Marketing Manager, we are looking for someone with the following experience:
- Perfectly fluent in English (French is a bonus)
- 5+ years experience in a Product Marketing position (or similar)
- Excellent SaaS industry knowledge (Both Self-service and Enterprise)
- Great leadership and communication skills
- Strong project management skills
- Analytical mind
#BI-Hybrid #BI-Remote
