Embed brand identity into product experiences by translating brand principles into visual and narrative systems, extending and maintaining the design system, partnering with product, engineering, and marketing to ensure high‑fidelity implementation, mentoring designers, and delivering measurable, accessible, and societally responsible AI product experiences from concept through shipped implementation.

Lead and define the visual and narrative vision for AI Experiences across product, marketing, campaigns, and physical moments. Art direct and elevate visual identity, motion, typography, and UI while remaining hands-on. Hire, mentor, and grow a multidisciplinary creative team; partner with strategy, product, engineering, research, and agencies to ensure a cohesive creative thread from product to launch. Represent the studio internally and externally and drive culturally relevant, large-scale creative work.