Top Marketing Jobs in San Francisco, CA

Lead B2B activation marketing to drive patient starts from referral channels by building scalable systems, data-driven attribution and experimentation frameworks, MarTech-enabled automation (including AI/ML and LLM tools), and repeatable playbooks. Partner with commercial, product, and analytics teams to define attribution, run A/B and incrementality tests, templatize campaign approaches, and reduce manual campaign execution.

Develop and scale multi-channel lifecycle marketing programs across email, SMS, and push. Build personalized campaigns, journeys, experiments, segmentation, and dynamic content using enterprise ESPs. Analyze performance, run A/B tests, improve reporting, and collaborate with Product, Engineering, Operations, and Support teams to increase patient and provider engagement across B2B and D2C programs.

Lead Rula's organic growth strategy across SEO, AEO, and CRO, building a multi-year roadmap, scaling teams and agency partners, and partnering with Engineering, Product, and Design to improve discoverability and conversions while maintaining HIPAA and regulatory compliance. Own P&L for organic channels and translate performance data into executive-level investment decisions.

Owns Rula’s affiliate marketing channel end to end, including investment decisions, partner recruitment, forecasting, roadmap development, performance optimization, and patient acquisition. Manages large partner budgets, tracking, attribution, compliance, fraud auditing, and ROI at partner and state levels. Collaborates with Analytics, Finance, Provider Success, and leadership while guiding affiliate specialists, contractors, and virtual assistants.

Lead marketing analytics strategy and execution, manage a small data science team, measure performance and allocate spend, design scalable A/B testing and attribution, perform proactive data exploration, build reporting/goaling processes, and communicate insights to marketing and executive stakeholders to drive acquisition, retention, and profitable growth.