Top Marketing Jobs in San Francisco, CA

Execute and optimize Rula’s large-scale paid search program across therapy and psychiatry services. Manage value-based bidding, campaign strategy, audience segmentation, automated rules, and LTV-focused performance frameworks in Google Ads and Microsoft/Bing Ads. Analyze performance using Looker or comparable BI tools and collaborate with Analytics, Finance, and Brand to improve patient starts and lifetime value.

Own the brand media roadmap, allocate and optimize spend across CTV and paid social, build measurement (MMM/attribution), manage multi-million dollar budgets, liaise with agencies and internal Brand, Analytics, Performance Marketing, and Finance teams, and present strategy and results to executives to drive awareness and patient starts.

Lead marketing analytics strategy and execution, manage a small data science team, measure performance and allocate spend, design scalable A/B testing and attribution, perform proactive data exploration, build reporting/goaling processes, and communicate insights to marketing and executive stakeholders to drive acquisition, retention, and profitable growth.

Lead B2B activation marketing to drive patient starts from referral channels by building scalable systems, data-driven attribution and experimentation frameworks, MarTech-enabled automation (including AI/ML and LLM tools), and repeatable playbooks. Partner with commercial, product, and analytics teams to define attribution, run A/B and incrementality tests, templatize campaign approaches, and reduce manual campaign execution.

Lead Rula's organic growth strategy across SEO, AEO, and CRO, building a multi-year roadmap, scaling teams and agency partners, and partnering with Engineering, Product, and Design to improve discoverability and conversions while maintaining HIPAA and regulatory compliance. Own P&L for organic channels and translate performance data into executive-level investment decisions.