Top Marketing Jobs in San Francisco, CA

Own the strategy, roadmap, experimentation program, launch production, information architecture, content governance, and performance metrics for GitLab’s high-traffic B2B website. Lead cross-functional collaboration across UX, content, product marketing, engineering, analytics, SEO, and localization. Use analytics, research, A/B testing, and AI-enabled workflows to improve conversions, pipeline, trial growth, content quality, and launch effectiveness.

Own regional marketing strategy and execution for a sales territory, including demand-generation campaigns, events, account-focused programs, and channel and alliance marketing. Manage campaign budgets, agencies, logistics, measurement, and pipeline outcomes. Partner cross-functionally with sales and marketing teams, mentor regional marketers, improve processes, and use data and AI-assisted automation to optimize performance. The role serves enterprise technology buyers and requires travel up to 50%.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze markets and competitors, shape product roadmap recommendations, create competitive sales assets and displacement campaigns, and brief executives, investor relations, analysts, and sales teams. The role develops thought leadership, drives win-rate improvements, establishes market narratives, and leads the competitive operating rhythm across product marketing.

Create technical content, demos, videos, blog posts, presentations, and social clips showcasing GitLab’s platform and AI agent capabilities. Engage customers, developers, and technical communities through webinars, events, forums, Discord, and social channels. Answer technical sales questions, provide product feedback, conduct research on developer tools, and collaborate with sales, support, engineering, and product teams. Travel up to 20% for customer meetings and events.

Leads GitLab’s global social media function, including organic and paid strategy, YouTube growth, campaigns, employee advocacy, creator programs, measurement, budget, tooling, and agency relationships. Partners with marketing, communications, product, sales, talent acquisition, and developer relations teams. Manages and develops social practitioners, supports executive presence, uses audience insights and AI tools, and guides responses to sensitive issues in a fully remote environment.

Lead strategy and execution for 1:Few ABM programs, build vertical-specific campaigns, evaluate martech, align with Sales, operationalize engagement signals, and define measurement linking ABM to pipeline and revenue.