Lead strategy, production, and delivery of GitLab’s internal events (company assemblies, Kick-Off, virtual gatherings, occasional in-person summits). Own full event lifecycle—concept, budgeting, logistics, vendor management, production, measurement—and design inclusive, scalable experiences for a globally distributed workforce. Partner with executives, People Business Partners, and cross-functional teams to align programming with company priorities and leverage event technology and AI to enhance engagement.

Lead strategy and execution for 1:Few ABM programs, build vertical-specific campaigns, evaluate martech, align with Sales, operationalize engagement signals, and define measurement linking ABM to pipeline and revenue.

Lead strategy and execution of data-driven lifecycle email and CRM programs for product-led and self-service users. Design, implement, and optimize automated journeys, segmentation, and trigger-based campaigns to drive activation, conversion, and revenue. Partner cross-functionally, apply testing and performance insights, ensure QA and deliverability, and act as the email marketing SME.