Leads affiliate marketing strategy and performance for lending and banking products. Oversees affiliate partnerships, business development, complex negotiations, forecasting, testing, funnel optimization, technology roadmap development, regulatory compliance, and a team of senior professionals. Collaborates with product marketing, business units, finance, risk, data science, and engineering to grow the affiliate channel and identify new B2B opportunities.

Manages end-to-end direct mail marketing campaigns for SoFi Credit Card, including creative strategy, audience planning, production, compliance review, vendor coordination, timelines, testing, budgeting, performance analysis, and competitive intelligence. Partners with Product Marketing, Data Science, Legal, Compliance, creative agencies, analytics teams, and print vendors to deliver accurate, personalized, compliant campaigns and optimize future initiatives.