Lead organic social strategy and execution across major platforms; manage executive amplification and agency relationships; coordinate organic-to-paid efforts; run tooling (publishing, listening, analytics); support launches and crisis response; build reporting and community management; collaborate with cross-functional teams including product marketing, comms, legal, CX, and performance marketing.

Lead paid social and emerging channel experimentation across Meta, LinkedIn, Reddit, Quora, and TikTok. Manage multi-million dollar budgets, design and analyze creative tests, apply AI-powered workflows, run pilots for new channels, partner with integrated teams on launches, and drive pipeline and revenue using Gusto's measurement framework.