Top Marketing Jobs in San Francisco, CA

Own global paid performance strategy and execution across search, social, and mobile UA. Manage large media budgets, run rigorous testing and incrementality experiments, partner with Data Science, build dashboards, lead platform relationships, and scale playbooks across geographies while collaborating cross-functionally.

Lead positioning, messaging, and GTM for Coinbases institutional Prime and Markets products (spot, derivatives, cross-margin, execution, liquidity). Drive product launches, sales enablement, client communications, and cross-functional collaboration with Product, Sales, Legal, and Comms to simplify complex market infrastructure and increase institutional adoption globally.

Lead product marketing for Coinbase Prediction Markets: understand customer segments, design and execute growth strategies around events, lead go-to-market for features, measure performance, and envision long-term product positioning to increase awareness and adoption.

Lead enterprise B2B product marketing for Base financial markets: own GTM roadmap, build repeatable proof engine (case studies, sales enablement, content), run cross-functional launches, drive market and competitive intelligence, define and optimize adoption and pipeline metrics, and mentor junior PMMs as the enterprise marketing function scales.

Lead policy and public affairs communications: craft narratives for regulatory and legislative moments, partner with legal/policy teams, manage earned media and rapid response, drive digital advocacy on X and other platforms, and build Coinbases brand authority across election and regulatory cycles.

Lead GTM strategy and execution for Base, owning launches, messaging, and events for developer and enterprise audiences. Manage a small PMM team, run marketing operations and prioritization, lead cross-functional launches, shape global events strategy, and define/report on launch performance and adoption metrics.