Own global paid performance strategy and execution across search, social, and mobile UA. Manage large media budgets, run rigorous testing and incrementality experiments, partner with Data Science, build dashboards, lead platform relationships, and scale playbooks across geographies while collaborating cross-functionally.

Lead positioning, messaging, and GTM for Coinbases institutional Prime and Markets products (spot, derivatives, cross-margin, execution, liquidity). Drive product launches, sales enablement, client communications, and cross-functional collaboration with Product, Sales, Legal, and Comms to simplify complex market infrastructure and increase institutional adoption globally.

Lead product marketing for Coinbase Prediction Markets: understand customer segments, design and execute growth strategies around events, lead go-to-market for features, measure performance, and envision long-term product positioning to increase awareness and adoption.