Top Marketing Jobs in San Francisco, CA

Lead enterprise B2B product marketing for Base financial markets: own GTM roadmap, build repeatable proof engine (case studies, sales enablement, content), run cross-functional launches, drive market and competitive intelligence, define and optimize adoption and pipeline metrics, and mentor junior PMMs as the enterprise marketing function scales.

Lead policy and public affairs communications: craft narratives for regulatory and legislative moments, partner with legal/policy teams, manage earned media and rapid response, drive digital advocacy on X and other platforms, and build Coinbases brand authority across election and regulatory cycles.

Lead go-to-market strategy for retail trading products (spot, margin, perpetual futures, options). Own product launches, positioning, and growth programs to drive trading volume and instrument adoption. Partner with CRM and growth teams, run experiments, define success metrics, and deliver recommendations based on trader-segment insights.

Own global paid performance strategy and execution across search, social, and mobile UA. Manage large media budgets, run rigorous testing and incrementality experiments, partner with Data Science, build dashboards, lead platform relationships, and scale playbooks across geographies while collaborating cross-functionally.

Lead product marketing for Coinbase Prediction Markets: understand customer segments, design and execute growth strategies around events, lead go-to-market for features, measure performance, and envision long-term product positioning to increase awareness and adoption.