Own end-to-end concepts and visual design for digital marketing and advertising campaigns across email, in-app, social, video, display, lead generation, and branding. Collaborate with copywriters, marketers, designers, developers, and stakeholders to develop compelling campaigns, test and optimize creative, strengthen the brand narrative, and improve business results. Apply approved AI tools to increase creative workflow efficiency while managing multiple fast-paced projects.

Leads affiliate marketing strategy and performance for lending and banking products. Oversees affiliate partnerships, business development, complex negotiations, forecasts, testing, funnel optimization, compliance, technology capabilities, and a team of senior affiliate professionals. Collaborates with Product Marketing, business units, Finance, Risk, Data Science, and Engineering to achieve growth objectives and develop new B2B opportunities.

Manages end-to-end direct mail marketing campaigns for a credit card product, including creative strategy, audience planning, production timelines, stakeholder coordination, compliance and legal reviews, quality control, vendor management, budgeting, testing, performance analysis, and competitive intelligence. Partners with marketing, data science, creative agencies, analytics, and production vendors to launch accurate, compliant, and optimized campaigns.