Aha!

Visit aha.io and start your free 30-day trial today! Aha! is the world's #1 product roadmap and marketing planning software. We help more than 5,000 innovative companies build and launch products customers love. More than 250,000 users worldwide trust Aha! to set brilliant strategy, capture customer ideas, create visual roadmaps, and manage breakthrough marketing programs. The company was founded in 2013 by Silicon Valley veterans and product and marketing experts Brian de Haaff and Dr. Chris Waters. Aha! is the 13th fastest-growing private software company in the U.S. on the Inc. 5000 list. The company is self-funded and profitable with an entirely remote team. Our goal at Aha! is to help people roadmap and launch products customers love and work with conviction. We want you to discover (or re-discover) your mojo — that sense of potency, confidence, and swagger that you have when you say to yourself, "I've got this."​ So join us on this epic adventure. In April 2017, we published a provocative book that shares our philosophy and the story of our exceptional growth — Lovability. The book explains that customer love is within reach for anyone who designs, builds, and delivers a product. Anyone. These concepts are not complicated, with one caveat. You have to be willing to dismiss preconceived notions about what can be loved. And that is what makes Aha! and the book unique. It takes a feeling that we all know — love — and applies it to the complex task of building products and companies. And it plainly shows you how to do it, while explaining why everything you think you know about hype-inspired innovation is likely wrong. After all, life is short. Why spend it doing anything less than meaningful work with people you care about? Let us help you find even greater inspiration and a few new approaches to be your best.