Director of Demand Generation (Head of Growth)

Quick Intro to Sensor Tower

Sensor Tower is a high-growth SaaS company that provides accurate, comprehensive, and customizable mobile market economy analytics to app developers, marketers, and industry analysts across gaming, travel & hospitality, music, finance, broadcast entertainment. We serve a wide range of clients from early-stage mobile innovators to industry-leading Fortune 500 companies.

As a high-integrity source of industry insight, Sensor Tower is regularly cited by the world’s leading news and finance publications, including the Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg, CNBC, The Washington Post, and Reuters. After seven years of building Sensor Tower from a $1M seed investment, we received a $42M growth investment from Riverwood Capital in 2020! 

This role is crucial to Sensor Tower's growth and will lead all enterprise growth initiatives. You work closely in a cross-functional role with both Sales and Marketing to strategize and execute programs designed to organic growth and paid acquisition. You'll focus on building a high-performing team with the ultimate goal of driving leads, growing pipeline, and promoting customer engagement.

Responsibilities

• Deeply understand the app ecosystem and design a demand generation strategy that is innovative and appropriate 
• Build a team of high functioning marketers who can rapidly execute on tests and campaigns
• Own lead and pipeline metrics. Develop reporting on key KPIs, assess pipeline health, and identify key challenges and priorities
• Design and execute end-to-end programs that create demand and accelerate existing opportunities
• Measure and report campaign performance, rigorously A/B test, and optimize our communications across channels
• Partner closely with sales, marketing, operations, and data to develop a coordinated strategy for both inbound and outbound lead generation
• Accountable for marketing contribution to sales pipeline and revenue
• Collaborate with Sales and Marketing to ensure effective execution of ABM campaigns to targeted accounts

Requirements

• Experience driving enterprise demand for a freemium SAAS business
• Proven leader who has a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics
• Experienced team leader who knows how to build and inspire a high functioning team
• Data-driven and technically fluent - You use data to improve decision making and have experience and comfort with a range of marketing tools to maximize impact
• Customer-centric and driven by insights - You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns
• Great at building cross functional relationships. You've worked closely with data, sales, content and operations partners
• Familiar with systems like Marketo, Salesforce, Outreach, and ZoomInfo
• Familiar with account-based marketing methodologies
• Willing to work in a collaborative and results-oriented team environment
• Capable of driving growth strategies but also can get in the weeds to execute or mentor

We are open to candidates being remote or on-site at our San Francisco Headquarters.

What is it like working at Sensor Tower?  

Sensor Tower’s flexible work environment allows employees to choose how much they want to work remotely or in an office. We offer flexible time off so employees can shape their time away from the office. Our model allows employees to live in greater connection with the people, traditions, places, and activities they love while contributing to their team! 

Sensor Tower provides fair and competitive compensation packages that honor the investment our team members make each day. To support health and wellbeing, we offer industry-standard benefits and additional perks that our employees love. This includes stipends for office and/or gym setup, home internet, and daily meal delivery. 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, and veteran status. In support of the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. If you have a disability or special need, please do not hesitate to let us know and we'll do our best to accommodate.

Interested in learning more? Submit your info and let's get a conversation going!