Director of Product Management, Growth

About Us

We are a San Francisco based company founded in 2003. Our mission is simple: we help people. We have democratized professional services by connecting customers with verified and vetted Experts who provide reliable answers at any hour and on any budget. JustAnswer members enjoy round-the-clock access to 12,000+ doctors, lawyers, tech support, mechanics, vets, home repair pros, and more. In the last 15 years, we have helped 10 million customers in 196 countries by answering more than 16 million questions. Our investors are Charles Schwab, Crosslink Capital, and Glynn Capital Management. 

Our Culture  

With 500+ employees spread around 3 continents and a Glassdoor rating of 4.5 (Oh yes, check it out here!), we are growing at an amazing pace. Our hiring criteria: Smart. Fun. Get things done. We love what we do and celebrate our success together with regular happy hours, team offsites and amazing holiday parties (think renting out an island, taking over an arcade and cruising around the Bay on a chartered yacht). Perks include team lunches, delivered-to-your-home monthly snack boxes, corporate philanthropy and matching gifts, monthly tech allowance, medical/dental/vision, 401K with matching, access to JustAnswer's 12,000+ verified Experts, and more.  Best of all, you get to work at a hot company that’s (drum roll, please) profitable! 

The JustAnswer Promise

We strive together to make the world a better place, one answer at a time. JustAnswer's mission is to help people. We do this by connecting our members with verified Experts to help answer life's questions and solve problems. It’s not every day in your life that you get to be a part of a simple yet powerful mission. We pride ourselves in doing things the JA Way.

• Data driven: Data decides, not egos
• Courageous: We take risks and challenge the status quo
• Innovative: We 're constantly learning, creating, and adapting
• Lean: We embrace lean testing and the learning we gain
• Humble: Past success is not a guarantee of future success

If these things matter to you, come join the team here at JustAnswer!

About The Role

We are looking for a creative and analytical Director of Product, Growth with a proven record of driving significant, double-digit growth, entrepreneurial mindset, and strong leadership skills.  

You will act as the Initiative Leader for the Funnel (think: CEO of one of the largest initiatives at the company) and work cross-initiative and cross-department to monetize a significant percentage of our millions of visitors each month. You will be responsible for how we market ourselves to customers on our SEM and SEO landing pages, how we segment and personalize the funnel experience based on customer intent/search term, and how we merchandise and convert our subscription at checkout, including any offers or upsells to drive growth.  

You will assume full responsibility for the P&L of your initiative, own growth strategy and execution. You will prioritize the quarterly and yearly roadmap for your team with input from product/engineering/analytics/UX, present results at regular company meetings and pitch for additional resources at company-wide bi-annual leadership conferences. 

Duties and Responsibilities

• Partner with business leaders to build vision for JustAnswer’s growth  
• Manage P&L for our high-traffic, high-converting B2C funnel with >10 million visitors each month 
• Own strategy and execution for multiple growth initiatives 
• Develop strategy and define the funnel experience for customers coming from paid search ads and organic listings  
• Work with the Customer Acquisition team to better monetize traffic and create targeted remarketing campaigns for non-converters 
• Partner with the AI team to understand what themes to present to customers and tailor our marketing accordingly to optimize conversions  
• Collaborate with the CRM team to customize the post-conversion flow using themes from the funnel 
• Be the voice of the growth initiative - ensure the company leaders and key stakeholders have visibility into the growth strategy, and performance expectations, work cross-initiatives to remove blockers and achieve goals 
• Manage, develop, and inspire your team of product managers 

Qualifications

     Skills

• 10 years of professional experience working in e-commerce and high-growth consumer businesses, optimizing conversions at high-traffic sites with the stats (and references) to back it up   
• 5+ years of managing product teams 
• A revenue-focused orientation with the proven ability to identify opportunities and validate a hypothesis quickly through lean tests 
• Highly strategic and analytical operator, who can prioritize ruthlessly and execute methodically 
• Experience running PPC campaigns and developing SEO strategies 
• Impeccable writing/editing skills and understand how to build high-converting funnels across devices   
• Advocate for a great customer experience with a great sense of the customer needs 
• Prior startup experience is a must 
• Bachelor’s degree required; MS/MBA preferred 

     Collaboration

• Ability to work both independently and collaboratively
• Promote co-creation and encourages others to participate; works smoothly across all levels and departments
• Manages time and meetings effectively, properly leveraging managers' time

     Communication

• Excellent interpersonal and service-oriented skills
• Proactively shares appropriate level of information across teams
• Actively listens to others and ensures they are understood

     Leadership

• Strong project management and organization skills
• Self-starter who is action-oriented and leads by example
• High-level of accountability and acts an owner, develops effective short and long-term plans and goals
• Provides timely, effective and meaningful feedback that motivates others to improve performance
• Builds and/or supports a high performing team; recognizes and rewards achievement