WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize the promise of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.
We are hiring a Director, Product Marketing to lead the product messaging and positioning for the WalkMe Platform. You will work with Product Manageres, Marketing, and Sales to lead a team of product marketers to ensure that we effectively communicate the current and future value of WalkMe's industry leading Digital Adoption Platform.
What You'll Own
- Lead a team of product marketers, overseeing positioning and messaging for the product
- Work with the product management and R&D teams to shape the product roadmap and go-to-market strategy
- Evangelize the Digital Adoption Platform (DAP) category and product vision in speaking opportunities and conferences and in briefings with prospects, customers, partners, media and industry analysts
- Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
- Research and understand buyer personas to ensure the product is designed and delivered to create value
- Translate product functionality and technical details into user benefit and value
- Conduct ongoing competitive analysis along with market and customer research.
What You Need to Succeed
- Bachelor's degree required
- 7+ years of experience in a similar product related position at a B2B SaaS company
- Experience managing a team
- Remote-friendly, can be located from most major cities
What you will love about us!
- Comprehensive Health Care Coverage for our Employees and Families, 401(k) program with company matching (up to $5,000), and a vacation policy to encourage a healthy work-life balance.
- WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
- WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row!
- WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
We've made this commitment not only because it's the right thing to do, but also because we know that having diverse perspectives, experiences and identities on our team helps us to better meet the diverse needs of our global clients. While we're not yet where we want to be, our goal is to create a workplace as fair and inclusive as our business is category defining. And at WalkMe, we achieve our goals.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.
What We Do
WalkMe pioneered the Digital Adoption Platform (DAP) to simplify user experiences by combining insights, engagement, guidance and automation capabilities. Founded in 2011, WalkMe’s mission is to make digital adoption for employees and customers simple, while increasing enterprise productivity. Our platform works as an invisible layer of visual cues