At the center of an ecosystem made up of 89,000 schools, 600+ edtech companies along with millions of teachers, students, and parents, Clever has a unique opportunity to help advance K-12 education in the U.S. In this role, you’ll develop the growth marketing vision, strategy, and team to help Clever unlock new ways to learn for all students.
As Head of Growth Marketing, you’ll be responsible for acquiring new customers, growing engagement on the platform, and building a world-class function. We’re looking for an expert growth marketing leader to develop and scale programs across multiple channels, while helping others succeed as an excellent cross functional collaborator and strong team manager. This role reports to the VP Marketing.
A DAY IN THE LIFE
- Lead strategy and execution to drive customer acquisition, engagement, and retention in partnership with Marketing, Product, Customer Success, and Sales.
- Develop and optimize campaigns and channel strategy across SEO, SEM, email, website, paid digital, and more.
- Own marketing operations including the marketing tech stack, analytics, and reporting.
- Lead, develop, and create a culture of testing and experimentation to innovate on how we drive business growth, acquisition, user engagement, churn reductions.
- Set business growth goals with leadership; analyze and report on performance, impact, and insights.
- Plan and prioritize workstreams for multiple audiences in a strategic fashion to align with business goals and optimize results
- Hire, mange, and develop a strong, high performing growth marketing team, creating an environment that encourages personal growth and operational excellence.
WHAT WE’RE LOOKING FOR
- 6-8 years of marketing experience with depth in B2B demand generation, growth, performance or lifecycle marketing experience in an Internet company. B2C experience is a big plus.
- Proven track record meeting and exceeding targets of increasing impact and scope
- 1+ years of experience hiring and developing high-performing marketing teams; a respected people manager and team lead
- Excellent communication, presentation, and writing skills
- Effective collaboration with multi-function teams and ability to champion new projects and ideas
- Outstanding analytical skills and the ability to craft insights from complex data
- Knowledge and expertise with the marketing tech stack
- Passionate about edtech and making a difference in education
- Commitment to equity and belonging. At Clever, we believe the classrooms we serve and our company’s halls should be spaces that are diverse, equitable, and inclusive. That is why we are committed to building diverse teams, inviting every voice, and creating a safe space for everyone to be their authentic self. By fostering equity and belonging within our circles of influence, we unlock learning for ALL students.
CLEVER PERKS!
- A competitive salary and equity package in a well-funded, high-growth company
- Unlimited Paid Time Off and Paid Parental Leave
- Top-notch healthcare, vision, and dental coverage for you and your family
- Best-in-class mental healthcare service that supports employees' mental and emotional wellness
- Unlimited book learning credits to amazon.com and small, local bookstores
- Professional development budget and LinkedIn Learning subscription with unlimited access to thousands of expert-led online courses
- Annual company retreat and quarterly team events to connect with fun, bright coworkers
For Colorado* based candidates - The range of our base salary cash compensation for this role for candidates living in Colorado is between $128,000-$150,000, final offers are determined using multiple factors including experience and level of expertise. We offer a full, robust benefits package and stock options. Because Clever’s base compensation is driven by location, our recruiters will be happy to discuss a salary range for other locations during the interview process.
*Note: Disclosure as required by sb19-085
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