Lead Data Analyst, Marketing

About the role

We are excited to hire a lead analyst who is passionate about enrollment and conversion at Chime. In this role, you will work with both marketers and product managers to understand and improve our user journeys. You’ll leverage experimentation, predictive modeling, and data storytelling to help optimize our marketing efforts and member experience. You will analyze large datasets to find usage patterns that indicate opportunities and then communicate your findings to our partners in marketing, product management, engineering, design, and user research. Because you are dedicated to causation, attribution and incremental lift - understanding not only where our acquisition efforts have been successful, but why - you will lead key deep dives that drive efficiencies across our entire acquisition funnel.

The base salary offered for this role and level of experience will begin at $149,300 and up to $207,300. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Foster a data-driven, test-and-learn culture with your passion for telling stories with data - not only surfacing insights, but also presenting those insights and recommendations to a variety of levels within the organization, including executives, to inspire change
• Be passionate about causation, attribution and incremental lift - measuring the marginal benefit against marginal cost of our marketing or product efforts
• Identify what critical metrics, data, features and events will show whether success has been achieved, where it has been achieved, and why
• Provide mentorship on experimentation across both marketing and product channels - lending expertise on instrumentation of new technologies as well as analyzing results to understand attribution, causation, and incremental lift
• Lead, mentor, and collaborate with other analytics team members to build, standardize, improve, and drive adoption of analytical processes
• Discuss and develop attribution methodologies, measurement tactics, and spend optimization strategies in order to drive meaningful impact to our user growth and bottom line

To thrive in this role, you have

• An advanced degree, or equivalent working experience, in Statistics, Econometrics, Computer Science, Mathematics, or a related quantitative field
• 7+ years of experience in B2C analytics (marketing analytics experience a plus)
• Sophisticated SQL and data visualization skills (Looker, Tableau, or similar visualization tools)
• Experience with Python or R for analysis and workflow automation
• Excellent communication and data-storytelling skills. Ability to work cross-functionally to achieve results in a fast-paced environment
• Worked closely with marketing teams and marketing stakeholders
• Shown ability to experimentation / AB testing, statistical analysis, and other data science techniques to understand how your organization can optimize marketing and/or product efforts
• Nice to have: experience with or prior exposure to marketing platform analytics (from Facebook, Google, Braze, Iterable, etc.) and ability to use first and third party data to quantify the impact of marketing spend and optimize media mix

A little about us

We created Chime because we believe everyone deserves financial peace of mind. By eliminating unnecessary fees and helping people grow their savings automatically, we’ve empowered millions of Americans to take control of their finances. 

Chime is the largest and fastest-growing U.S. player in the challenger-banking space. Through our banking partners, we offer access to bank accounts with fee-free overdraft, provide members the chance to receive early access to their paychecks, help them improve their credit, and more!

We’ve built one of the most experienced leadership teams in Fintech and were recently valued at over $25.5B. We’ve raised over $1.7B in funding from leading investors including Sequoia Capital Global Equities, SoftBank Vision Fund 2, General Atlantic, Tiger Global, Dragoneer, DST, Coatue, Iconiq, Menlo Ventures and others.

What we offer

• 💰 Competitive salary based on experience
• ✨ 401k match plus the usual medical, dental, vision, life, and disability benefits
• 🏝 Generous vacation policy and company-wide Take Care of Yourself Days 
• 🖥  Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• 💚  A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help create a completely new kind of banking service

We know that great work comes from great, and inclusive teams. At Chime, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If you have a disability or special need that requires accommodation, please let us know. To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice. 

Chime requires employees to be fully vaccinated (and boosted if eligible) against COVID-19 in order to work in one of its offices, join Company-sponsored activities, or travel for business purposes. This job may require periodic office attendance and/or business travel and therefore candidates will need to be eligible for these activities by their start date.

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