ABM and Field Marketing Manager

Quick Intro to Sensor Tower

Sensor Tower is a high-growth SaaS company that provides accurate, comprehensive, and customizable mobile market economy analytics to app developers, marketers, and industry analysts across gaming, travel & hospitality, music, finance, broadcast entertainment. We serve a wide range of clients from early-stage mobile innovators to industry-leading Fortune 500 companies.

As a high-integrity source of industry insight, Sensor Tower is regularly cited by the world’s leading news and finance publications, including the Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg, CNBC, The Washington Post, and Reuters. After seven years of building Sensor Tower from a $1M seed investment, we received a $42M growth investment from Riverwood Capital in 2020! 

This role is crucial to Sensor Tower's growth and will be a key contributor to marketing initiatives. You work closely in a cross-functional role with both Sales and Marketing to create and execute strategic marketing programs (including ABM, field marketing, and partner marketing) to drive growth. We are open to candidates being remote or on-site at our San Francisco Headquarters.

Responsibilities

• Develop and launch ABM programs (1:few, 1:many) to successfully engage strategic accounts moving them effectively through buyer’s journey from acquisition, adoption to upsell
• Work with Sales leaders to understand unique account opportunity scenarios and guide the team on best ways to engage with their top accounts
• Work with Product Marketing and Insights to craft compelling content and execute using a multi-channel approach (emails, events, digital, direct mail etc.)
• Coordinate field events (North America and EMEA) to support demand generation goals 
• Work with partners and customers to launch online campaigns (including webinars) to drive new leads and enhance brand engagement
• Track and communicate program effectiveness using data and optimize programs for target accounts

Requirements

• 2-4 years of relevant ABM management experience, including experience using RollWorks, Terminus, or similar software
• Must have hands-on experience with building campaigns (email marketing campaigns, analyzing data, and creating reports) as well as coordinating events.
• Experience working with sales teams Ability to oversee dynamic, fast-moving campaigns and provide mentorship and motivation to an awesome, talented, hard-working team
• Background in analyzing, presenting and building reports from ad platforms and translating them into spreadsheets and presentation decks, and synthesizing metrics into tactical recommendations
• Proven track record of improving digital conversion rates through testing and campaign analytics feedback
• Experience leveraging marketing technology (marketing automation, A/B testing, sales enablement, lead scoring, analytics)Willing to work in a collaborative and results-oriented team environment
• Motivation, drive and a self-starting attitude with strong attention to detail

What is it like working at Sensor Tower?  

Sensor Tower’s flexible work environment allows employees to choose how much they want to work remotely or in an office. We offer flexible time off so employees can shape their time away from the office. Our model allows employees to live in greater connection with the people, traditions, places, and activities they love while contributing to their team! 

Sensor Tower provides fair and competitive compensation packages that honor the investment our team members make each day. To support health and wellbeing, we offer industry-standard benefits and additional perks that our employees love. This includes stipends for office and/or gym setup, home internet, and daily meal delivery. 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, and veteran status. In support of the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records. If you have a disability or special need, please do not hesitate to let us know and we'll do our best to accommodate.

Interested in learning more? Submit your info and let's get a conversation going!