WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize the promise of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.
We are hiring a Senior Product Marketing Manager to lead the product messaging and positioning for WalkMe's data offering. Reporting to the Director, Product Marketing, you will work between Product Management, Marketing, and Sales to ensure that we effectively communicate the current and future value of WalkMe's industry-leading Digital Adoption Platform.
What You'll Own
- Positioning and messaging for WalkMe's data offering, translating product functionality and technical details into user benefit and value.
- You will develop product positioning and messaging informed by user research, market insights, and product understanding.
- Understanding of our buyer personas to ensure your product is designed and delivered to create value, acting as a partner and strategic advisor to product managers
- Be the voice of product releases for your line of business, owning and developing all relevant collateral (emails, release notes, brochures, videos, webinars, in-product solutions, demos).
What You Need to Succeed
- Bachelor's degree required
- 7+ years of experience in a similar product related position at a B2B SaaS company
- Experience working with Product Management teams, with the ability to translate technical concepts into successful product and marketing material
- Experience creating brochures, demos, slide decks, videos and running webinars
What you will love about us!
- Comprehensive Health Care Coverage for our Employees and Families, 401(k) program with company matching (up to $5,000), and a vacation policy to encourage a healthy work-life balance.
- WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
- WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row!
- WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
We've made this commitment not only because it's the right thing to do, but also because we know that having diverse perspectives, experiences and identities on our team helps us to better meet the diverse needs of our global clients. While we're not yet where we want to be, our goal is to create a workplace as fair and inclusive as our business is category defining. And at WalkMe, we achieve our goals.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.
What We Do
WalkMe pioneered the Digital Adoption Platform (DAP) to simplify user experiences by combining insights, engagement, guidance and automation capabilities. Founded in 2011, WalkMe’s mission is to make digital adoption for employees and customers simple, while increasing enterprise productivity. Our platform works as an invisible layer of visual cues