Senior Product Marketing Manager

People.ai accelerates enterprise growth through the power of AI. With the industry’s only Revenue Intelligence System, People.ai frees all customer-facing teams, including sales, marketing, and customer success, from manual data entry by automatically capturing all contact and customer activity data, dynamically updating CRM and other systems of record, and providing actionable intelligence across management tools to realize the full selling capacity of the enterprise. Some of the world’s best brands are leveraging People.ai to transform their business, including Lyft, New Relic, Okta, Tanium, and Zoom.

At People.ai, we believe that people enrich the world around them in countless ways. We believe that the more time they spend applying their creativity, resourcefulness and critical thinking to activities that matter most in their professional life, the more effective a professional they become. We're developing a deep understanding of the professional world, mapping people, companies, and the information that flows between them through natural language processing and machine learning. Our team is a diverse, outspoken group of creatives and critical thinkers, hyper-focused on driving enterprise growth. We embrace different. We applaud non-traditional career paths. We're inspired by people who have made processes their own. 

Lead the research to uncover buyer motivations, developing a messaging platform that emphasizes People.ai’s unique value, and designing a product launch strategy to accelerate customer value delivery and command the leading position in our top priority segments."

Responsibilities

• Be the voice of our customers - Conduct ongoing buyer and customer research to build detailed persona profiles, drive awareness of their needs and expectations across the organization and evangelize a customer-first mentality across the entire business. Deliver complete buyer persona profiles for sales, marketing and operations in our ICP.
• Build the messaging platform - Translate People.ai’s unique vision and products into messaging hierarchies for each of our target audiences, and drive future development of solution messaging as we expand our ICP into other industries. 
• Lead Sales Solution Product GTM - Partner with product management to develop a product launch strategy that differentiates our market positioning, accelerates sales velocity and enhances customer value delivery. Deliver operational product launch plan within 3 months of start date.
• Fuel Sales Enablement - Partner in the development of the sales playbook and lead the creation of our standard asset package (sales decks, data sheets, case studies). 
• Implement our differentiated story - Partner with Demand Gen and Communications teams to bring our differentiated story to life through thought leadership, content marketing, and our website - implementing updated solution and product messaging on our website. 
• Make our customers heroes - Partner with customer marketing and customer experience teams to amplify the voice of our customers, and lead case study development - delivering 3 case studies per quarter.

Requirements

• Customer Empathy -- challenges all teams to think about everything from the customer's point of view and consistently weaves the emotional thread of why a solution matters into the work being done.
• Messaging --has built great messaging hierarchies (differentiated, clear, compelling) for leading enterprise-oriented software companies. 
• Thought Leadership -- has proven the ability to connect solutions to big picture topics in the industry, and deliver creative ideas to amplify the unique value and position of an enterprise B2B product. 
• Sales Partnership -- has the formula for equipping sales reps with what they need to win based on experience with top tier, high consideration B2B sales orgs.
• Cross-Functional Leadership -- has an extensive list of sales and marketing leaders who will endorse unequivocally. Personal Responsibility - acknowledges failures, describes mistakes and lessons learned.
• Gratitude - expresses appreciation for co-workers and circumstances and has no sense of entitlement.
• Integrity - behaves consistently based on high moral standards and forgoes short term benefits that conflict with those standards.
• Excellence -- can point to multiple examples of delivering results based on plans that exhibited analytical rigor, resourcefulness, inventiveness, and focus. Humor - has fun, even when it gets hot in the kitchen.

People.ai stands alone in our ability to harness business activity to unlock growth for our customers. We’ve been awarded 49 patents and have an additional 50+ under review. We’ve also received validation via Gartner’s Hype Cycle for CRM Sales Technology, inclusion in Forrester’s New XX Wave, the Y Combinator Top Companies List, and the Forbes AI 50 list.

Headquartered in Redwood City, CA, People.ai is backed by Y Combinator and Silicon Valley’s top investors, including ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures, and Mubadala Capital. To learn more, visit us online at: www.people.ai"