Social Media Specialist - Event Production

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com 

From food festivals and sports shows to large-scale expos and awards programs, the Events division of USA TODAY produces nearly 200 live experiences each year across the country.

We’re looking for a Social Media Specialist who thrives in fast-paced environments and knows how to turn real-world moments into engaging, high-performing content. This role blends creative storytelling, live event coverage, and performance-driven thinking—supporting campaigns that drive awareness, engagement, and ticket sales across a national event portfolio.

If you can capture the energy of a live event and translate it into content that performs, this role is for you.

• Plan, create, and publish content across Instagram, Facebook, TikTok, LinkedIn, and more

• Build and manage content calendars aligned with multiple event timelines

• Develop captions, posts, and short-form video designed to drive engagement and action

• Travel to select events to capture real-time content

• Execute live coverage including stories, reels, behind-the-scenes, and audience moments

• Turn in-person experiences into compelling digital storytelling

• Support paid social campaigns through setup, creative coordination, QA, and performance monitoring

• Partner closely with paid media teams to align organic content with campaign objectives

• Contribute to campaign optimization by identifying trends, suggesting creative or audience adjustments, and using performance insights to inform decisions

• Manage comments, DMs, and social engagement in a timely, brand-aligned voice

• Help build excitement and community before, during, and after events

• Monitor performance and identify what’s working (and what’s not)

• Contribute ideas to improve engagement, reach, and conversions

• Stay on top of trends and translate them into content opportunities

• 1–3 years of experience in social media, content, or digital marketing

• Strong understanding of platform-specific content and engagement strategies

• Hands-on exposure to paid social campaigns (Meta, TikTok, or similar)

• Experience with scheduling or analytics tools (Sprout, Hootsuite, etc.)

• Strong writing, editing, and communication skills

• Ability to manage multiple projects in a fast-paced environment

• Willingness to travel and work on-site at live events

• Experience supporting paid social campaigns, including creative testing or optimizations

• Familiarity with performance metrics such as CTR, CPC, CPA, or ROAS

• Experience creating high-performing short-form video content

• Basic knowledge of tracking (UTMs, pixels)

• Experience capturing content in live event environments

• Exposure to influencer, creator, or UGC-style campaigns

• Work on a national portfolio of nearly 200 live events annually

• Be part of bringing experiences to life under the USA TODAY name

• Blend creative content, live storytelling, and performance marketing

• Get out from behind the desk and capture content where it actually happens

This role is built for someone looking to grow into a more strategic marketing position over time, with increasing exposure to campaign planning, performance insights, and cross-channel collaboration.

#LI-REMOTE
#LOCALiQ
#LI-LL

The annualized base salary for this role will range between $40,000, and $50,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable