Sr. Manager, Optimization Strategy, Executive Accounts

LocaliQ is looking for a Sr. Digital Marketing Manager for our Executive Accounts, Client Success group. In this role, you will own the strategy, performance and growth of a portfolio of our largest and most complex clients, leading and developing multiple teams to deliver innovative, performance-driven digital campaigns that drive measurable business outcomes.

The ideal candidate has 7+ years experience managing a growing team and 12+ years in digital marketing spanning PPC, SEO, Social Ads, CTV, Display, Video and campaign execution (including tagging and trafficking).  You will manage, motivate and coach a team of Optimization Strategists and are ultimately responsible for campaign fulfillment and success.

About Your Responsibilities:

• Serve as an executive-level strategic partner to a portfolio of top-tier clients, aligning digital strategy to their broader business goals, advising on integrated marketing plans and owning renewal, expansion and satisfaction targets across Executive Accounts.

• Set the performance standards and operating rhythms for multiple pods, ensuring excellence in launches, pacing and KPI attainment across all Executive Accounts.

• Use performance, margin and retention data to drive continuous optimization and inform quarterly business reviews and strategic planning.

• Partner with Senior Sales, Product and Operations leaders to shape go-to-market strategy, packaging and processes for Executive Accounts, ensuring client feedback informs roadmap and service design.

• Lead cross-functional initiatives that improve campaign delivery, measurement and reporting for-value clients, balancing client outcomes with operational efficiency.

• Elevate reporting and analysis so executive clients clearly see our impact and trust our strategic recommendations.

• Be comfortable managing multiple stakeholders and varying needs at 1 time.

• Design and institutionalize scalable processes, playbooks and standards for executive account delivery, ensuring consistency and efficiency across teams and markets.

• Champion innovation in measurement, reporting and optimization, piloting new approaches (e.g. advanced attribution, CTV/Video strategies, automation) and scaling successful tests.

• Effectively manage up, across and down, ensuring tight alignment and communication between Sales, Client Success, Product and Operations on priorities, tradeoffs and execution.

• Lead, develop and inspire a team of managers, ICs and Senior ICs across multiple pods, creating a high-performance, inclusive culture focused on client outcomes.

• Own talent strategy for the group, including workforce planning, succession planning and development paths for ICs and Senior ICs.

• Oversee onboarding and capability at scale, partnering with enablement/HR to ensure the organization stays ahead of evolving digital trends.

• This role does have a flexible weekend coverage/support requirement.

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Key Qualifications:

• 12+ years of experience in digital marketing, with significant experience in complex, multi-channel programs (PPC, SEO, CTV, Display, Video, Social) for enterprise or high-value accounts.

• 7+ years leading managers and cross-functional teams in an agency or in-house environment, with a track record of building high-performing organizations.

• Display exceptional written and verbal communication skills and can communicate digital/social concepts.

• Bachelor’s degree in Marketing, Communications, Public relations or related fields, advance degree preferred.

• You have an entrepreneurial mindset; you bring a can-do mentality and can thrive in gray areas.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously with great precision and accuracy.

• Demonstrated ownership of revenue, margin and retention targets for a portfolio of strategic accounts.

• Proven ability to influence senior and executive stakeholders, both internally and externally.

• Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs. 

• Creative thinker with strong time management and organizational skills with exceptional attention to detail.

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The annualized base salary for this role will be $80 000,00 - $100,000.00.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable