Terradise

Sr. Social Media Manager

Posted 5 Days Ago

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New York, NY

Senior level

Healthtech

The Role

The Sr. Social Media Manager will develop and execute Vimeo's organic social media strategy across various platforms, lead content creation tailored to B2B and consumer audiences, manage day-to-day social media activities, track performance metrics, utilize social listening tools, and collaborate with cross-functional teams to enhance brand awareness and engagement.

Summary Generated by Built In

The Social Media Manager (B2B/SaaS) role contributes to and implements Vimeo’s organic social strategy to create memorable content, drive audience engagement, and bring the brand to life on social channels with direct responsibility for LinkedIn, Facebook, X, Reddit, and TikTok. They will report to the VP of Corporate Marketing & Communications and work across Vimeo on initiatives that shift brand perception and support business goals. The ideal candidate is tapped into social trends and deeply understands the power of storytelling. If you get jazzed about reporting, are a creator at heart, find technology storytelling exciting and never dull, can knock out fantastic copy, and consider yourself a social media expert, you may be the perfect fit!
You will work in a hybrid role from our office in the center of Manhattan and capture social content alongside the team. 
*Please note, we are looking to hire this role in the New York Metro area*.
What you’ll do:
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Develop and execute a comprehensive organic social media strategy across LinkedIn, X, Reddit, and Facebook, aligning with Vimeo’s brand and business objectives.  </li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Lead the creation of compelling and informative content tailored to consumer/creator and B2B/SaaS audiences, including thought leadership articles, industry insights, customer success stories, and engaging multimedia content.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Manage the day-to-day activities of Vimeo's LinkedIn, X, TikTok, and Facebook channels, including content scheduling, community engagement, and monitoring of brand mentions and conversations.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Define and track key performance indicators (KPIs) to measure the impact of social media efforts on brand awareness, audience growth, engagement, and lead generation.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Utilize social listening tools to identify trends, monitor competitor activity, and gather audience insights to inform content strategy.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Collaborate with cross-functional teams (including product marketing, content, and HR) to support product launches, events, and employer branding initiatives through integrated social media campaigns.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Stay abreast of the latest tech social media trends and platform updates to ensure Vimeo remains at the forefront of industry best practices.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Provide regular reports on performance across social platforms and campaigns, building out insights and learnings to be shared across the organization, and optimize strategy across all social channels in partnership with the Social Media Manager.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Implement strategies to engage with and grow our community, ensuring an integrated approach with our Social Media Manager across all channels.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Facilitate community management across key social channels (answering direct messages and comments daily across LinkedIn, X, Facebook & Reddit social channels).</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"> Develop employee advocacy program to enable all Vimeans to easily participate in amplification of our social media content</li>
</ul>
Skills & Knowledge You Should Possess:
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">4-6 years of experience in B2B/SaaS social media marketing, with a proven track record of success in managing organic social channels for enterprise software companies. (required).</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Deep understanding of LinkedIn, X, TikTok, and Facebook platforms, including their algorithms, content formats, and advertising options.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Strong analytical skills with experience using social media analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch) to measure performance and derive actionable insights.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Excellent writing and communication skills with the ability to craft compelling social media copy that resonates with B2B/SaaS audiences.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Have a knack for content creation and identifying social trends, including video (particularly TikTok videos) and image editing, to produce visually engaging social media assets.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Proactive and collaborative team player with the ability to work effectively across departments and manage multiple projects simultaneously.</li>
</ul>
Bonus Points:
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Experience in SaaS influencer marketing or community building.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Knowledge of SEO principles and how they apply to social media content optimization.</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Familiarity with Vimeo's platform and its use cases for businesses, Adobe Creative Suite, Google Business Suite, and Figma.</li>
</ul>
Targeted Base Salary Range:  $95,400.00 to $146,500.00
The base salary range listed above is for candidates located in the U.S., including the New York City metro area.
At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate’s home base.
Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.
#LI-RS1<div class="content-conclusion">About Us:
<div>Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at <a href="https://www.vimeo.com">www.vimeo.com</a>.</div>
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<div>Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.</div></div>