When people sign up for Chime, we want to know which marketing efforts brought them in and which ones brought in members who stay and use their account. You will set the direction for how Chime answers that question.
You will be the senior analytics leader for paid marketing. You will co-own and help decide how we measure a 9 figure plus paid media budget and how that measurement turns into optimization and allocation decisions. This is a high-visibility role. Marketing, Growth, Finance and executive leaders will treat your work as the main reference for how marketing performs. You will join the Marketing Analytics team and work across Marketing, Finance, Data Engineering and Data Science/ML.
In this role, you can expect to- Own the paid performance story. Track spend and results across channels every week. Explain why numbers moved, in plain words that a non-analyst can act on.
- Measure new-member offers. Show whether our introductory new member offers bring in better members and whether they are worth the cost. Compare offer groups against fair, matched groups.
- Set the bar for experiments and offers. Define how tests are designed and read, and how we decide whether sign-up offers are worth the cost.
- Improve how we credit marketing channels. Find where our attribution rules fall short, propose better ones, and work with Data Engineering to build and maintain them.
- Turn marketing mix modeling into budget advice. Use the output of our Marketing Mix Model to advise Marketing on how to allocate budget across channels.
- Be a proactive business partner. Work with Marketing, Growth and Finance leaders as a trusted partner. Share insights and recommendations before they ask, and help them decide what to do next.
- Help plan the work ahead. Estimate the likely impact of new marketing ideas so the team can prioritize.
- Use AI to work faster and go deeper. Use AI tools to speed up analysis, check your work, and build things others can reuse.
- Raise the level of the team. Coach senior data scientists, guide contractors and set the quality bar for high-stakes work.
- A Bachelor’s degree and 8+ years of experience in analytics or data science, with deep experience in marketing, growth or consumer products
- A track record of setting measurement strategy across several teams, not only delivering analyses within one team
- Deep expertise in marketing measurement: attribution, incrementality, MMM, cost per acquisition and LTV:CAC, including designing these systems from scratch
- Expert-level experimentation and causal inference skills, including knowing when standard methods don’t fit and building approaches that do
- Strong SQL and experience shaping data models and pipelines in large data warehouses (we use Snowflake)
- Advanced Python or a similar language for analysis
- Experience using Marketing Mix Model output to guide budget decisions at significant scale
- Hands-on experience bringing AI tools into analytics work for a team, and good judgment about their limits
- A history of influencing VP-level and executive decisions without formal authority, including settling disagreements between competing stakeholders
- Clear writing and speaking for senior, non-technical audiences
- A track record of growing other senior data scientists’ skills through mentorship, frameworks and shared tools
- Comfort with problems that have no precedent, where you have to define both the question and the approach
#LI-Onsite #LI-AM1
Below is the base salary offered for this role and level of experience. Full-time employees may also be eligible for bonus(es), competitive equity, and benefits. For commissioned roles, the base salary listed in this job description does not include incentive/variable pay. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What we offer for our full-time, regular employees- 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
- 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
- ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
- 🏝 Generous vacation policy and company-wide paid days off
- 🫂 1% of your time off to support local community organizations of your choice
- 👟 Annual wellness stipend to use towards eligible wellness related expenses
- 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- 👪 Access to family planning reimbursement
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [email protected].
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.
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